Uberflip, a digital content experience platform, launched Sales Assist, a sales engagement solution designed to empower sales teams to find and share marketing and sales content with prospects and personalize the buying experience.
Seismic, a sales enablement platform, revealed its Spring 2021 releases during its Seismic Digital Shift event. The new launch includes new and enhanced capabilities to help organizations capture every revenue moment and drive efficient buyer engagement across all digital channels.
Salesforce unveiled the latest version of its Sales Cloud solution, Sales Cloud 360, a growth platform for digital sales that combines Salesforce’s technology and partner ecosystem to enable businesses to grow their revenue and increase sales productivity.
Integrate, a precision demand marketing (PDM) platform, announced its new Demand Acceleration Platform (DAP), a solution that is designed to help organizations centralize and connect B2B buying experiences to drive higher conversion rates and ROI.
Sales enablement is a strategic business priority across the entire customer lifecycle for visionary companies focusing on growth, new research details.
Freshworks, a customer engagement software company, appointed Stacey Epstein as CMO to lead its global marketing strategy and next phase of growth.
IDG, a media, event and research company, launched Popular Demand with Triblio, a new tool designed to help technology marketers simplify the ABM journey from sales engagement to sales activation. The launch comes a few months after IDG acquired Triblio, a move that combined an ABM platform with a global media tech company to empower marketers to reimagine how they interact with buyers.
Optimizely, a digital experience platform (DXP) formerly known as Episerver, acquired customer data platform Zaius to provide customer visibility that helps organizations improve their digital experiences.
The KickFire SPARK solution from KickFire allows users to create company watchlists that identify when target accounts visit their website to show real-time buying intent. The solution aims to help users better engage at the account-level and find out which campaigns are driving high-traffic value.
With B2B selling taking on an entirely virtual identity, many organizations have turned to digital marketplaces to drive revenue and leads. However, the transition to digital may not be as glamorous for frontline sales.
