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Solution Spotlight

This section highlights the latest products, tools and services that will have an impact on a B2B marketing team's daily initiatives. Fill out our submission form if you think your product is a fit.

Apttus Unveils Incentive Compensation Management Solution

Apttus Unveils Incentive Compensation Management Solution

The Apttus Incentive Compensation Management (ICM) aims to help companies design, execute and manage sales incentive programs and embed them throughout the Apttus Quote-to-Cash (QTC) suite. The solution combines with applications available in the Apttus’ Quote-to-Cash (QTC) suite, which operates under a common data model and through a single user interface.
Aviso Launches AI-Driven Sales Forecasting Platform

Aviso Launches AI-Driven Sales Forecasting Platform

Aviso Sales Vision is an AI-driven sales forecasting and visibility platform that aims to give CROs and sales operations leaders 360-degree visibility into sales forecasts, pipeline health and sales performance. FEATURES/FUNCTIONALITY Aviso Sales Vision is designed to provide sales executives and operations leaders real-time data and insights for greater control of quarterly performance and…
ON24 Launches Prospect Engagement Profile For Webinar Analysis

ON24 Launches Prospect Engagement Profile For Webinar Analysis

The ON24 Prospect Engagement Profile is a set of data analytics designed to translate webinar engagement into actionable insights via the company’s webinar platform. The solution aims to help marketers better understand a customer’s buying intent and automatically deliver those insights to accelerate the buying cycle, improve customer experience and…
Wistia Announces Integration With Marketo

Wistia Announces Integration With Marketo

Wistia, an internet video hosting and analytics company, has integrated with Marketo to help marketers gain a complete view of prospects’ engagement with video content. This insight becomes actionable when combined with the automation, reporting and scoring capabilities of Marketo.
AdRoll Rolls Out ABM Solution For Persona-Based Ads

AdRoll Rolls Out ABM Solution For Persona-Based Ads

AdRoll Account-Based Marketing (ABM) is a personalized digital marketing solution designed to help marketers target key personas at their named accounts, create highly personalized ads and show their impact by connecting two marketing tech platforms: CRM and programmatic advertising.
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