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Solution Spotlight

This section highlights the latest products, tools and services that will have an impact on a B2B marketing team's daily initiatives. Fill out our submission form if you think your product is a fit.

LinkedIn Updates Sales Navigator With Data Validation Feature

LinkedIn’s Sales Navigator feature, ​Data Validation​, is designed to create a tighter integration between Sales Navigator data and CRM. Combining the power of LinkedIn with the power of users’ CRM, Data Validation intends to help sales professionals identify deals at risk, pinpoint potential champions and flag out-of-date data.

CoSchedule’s Suite Of Tools Aim To Organize Agile Marketing Activities

CoSchedule is a family of agile marketing tools that are designed to help organizations complete more work, deliver projects on time and keep the team happy. It aims to organize all marketing collateral in one place, empowering teams to speed up production cycles so they can get more done while…

Madison Logic’s ML Platform Hosts Suite Of Tools Designed To Empower ABM Plays

Powered by ML Data Cloud, Madison Logic’s ML Platform features Journey Acceleration™ designed to streamline funnel management and empower marketers to approach ABM more effectively. By providing marketers with the right first- and third-party synthesized data, ML Platform aims to identify and prioritize accounts, accelerating them down the funnel with a suite…

Tealium Launches Predict Solution Powered By Machine Learning

Integrated into Tealium AudienceStream, a data-first customer data platform that is designed to create highly granular, unified customer profiles from every touchpoint, Tealium Predict aims to create and activate trustworthy machine learning insights using cross-channel customer behavior data. Visitors are scored based on the likelihood to complete any action, and…

Imagen Offers Video Management Platform Designed To Store, Manage & View Content

Imagen is an intuitive video management platform that is designed to enable sports organizations, media companies and enterprise sectors to intelligently manage their video content with enhanced functionality, control and insight. Imagen is being used by global organizations to manage and distribute their expanding video and media libraries – enabling…

Brainshark Launches Text-Based Coaching To Enhance Sales Communication

Brainshark’s new text-based coaching activities, part of Brainshark’s sales coaching and practice solution, are designed to enable sales reps and other customer-facing employees to demonstrate, receive feedback on and sharpen their written communication skills so they can deliver greater value to buyers.
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