KickFire, a provider of IP address intelligence and first-party intent data, has released SPARK, a free tool designed to send real-time alerts of companies showing interest on their website.

NextRoll, the marketing technology parent company of ABM platform RollWorks and AI-powered marketing software AdRoll, has announced Robin Bordoli as its new CEO, succeeding Toby Gabriner. The appointment is intended to shepherd the company into expanding its product-led growth in the martech space and address engagement and targeting challenges in B2B.

B2B influencer marketing has shown to improve marketing program results but a large majority of organizations still struggle with implementing an influencer marketing strategy, according to a new report from TopRank Marketing, a B2B marketing agency. Those who have experience with influencer marketing said that it enhances the purchase-decision process…