Drift, a conversational marketing platform, released two new tools to help organizations create more qualified sales pipeline – Fastlane and Sales Seat.

Event platform Bizzabo acquired Swedish event data insights software Whalebone to bridge the gap between virtual and in-person events and help users humanize digital interactions with their event attendees.

Drift, a revenue acceleration platform, appointed Bart Hammond as Chief Customer Officer and Ryan Schultz as VP of Customer Success. The new hires will lead the company’s global field operation with a focus on helping build world-class customer experiences across onboarding, retention, professional services and expansion to drive revenue acceleration.