News Briefs

94% Of Marketers Cite Email As Integral For Pandemic & Post-Pandemic Success

The Covid-19 pandemic forced B2B buyers and marketers to find new ways to communicate and re-imagine existing channels of engagement. Research from people-based marketing platform LiveIntent revealed that 94% of B2B marketers are prioritizing and scaling their email marketing programs for 2021 and beyond.

June 25, 2021
Written by Michael Rodriguez

Sendoso Integrates With Microsoft Dynamics 365 To Enhance Data Analysis

Gifting platform Sendoso collaborated with Microsoft Dynamics 365, a portfolio of business intelligence solutions, to help diversify its buyer datasets and expand partnership opportunities for its enterprise customer base.

June 25, 2021
Written by Michael Rodriguez

ZoomInfo Unveils Industry’s First Business Contact Preference Registry

ZoomInfo, a business contact and intelligence platform, launched the Business Contact Preference Registry (BCPR), a global database of opt-out requests processed by ZoomInfo designed to improve buyer preference privatization.

June 23, 2021
Written by Kelly Lindenau

Demandbase Expands Predictive Analytics Capabilities For ABX Cloud

Demandbase, an end-to-end ABM software provider, enhanced the predictive analytics capabilities of its Demandbase One ABX Cloud through a series of new features, including new scoring models, customizable dashboards, field management settings and content management tools.

June 23, 2021
Written by Kelly Lindenau

Terminus Appoints New President & GM For London Branch

ABM platform Terminus appointed Gavin Dimmock as its new President and General Manager (GM), who will the lead the company’s expansion into the global market and help open its new London branch.

June 17, 2021
Written by Michael Rodriguez

True Influence Offers 80 Million Verified Contacts To B2B Marketers

True Influence, an intent-based data and marketing provider, released the contact data for 80 million domestic and international professionals into its True Influence Marketing Cloud. Previously, this data was only available through True Influence’s managed services.

June 16, 2021
Written by Kelly Lindenau

Metadata.io Integrates LinkedIn Conversation Ads Into Demand Gen Platform

Metadata.io partnered with LinkedIn to incorporate Conversation Ads into its demand generation platform. The integration aims to help customers set up, manage and measure LinkedIn Conversation Ad campaigns using Metadata’s ad flow templates and playbook libraries.

June 16, 2021
Written by Kelly Lindenau

News Briefs

94% Of Marketers Cite Email As Integral For Pandemic & Post-Pandemic Success

Sendoso Integrates With Microsoft Dynamics 365 To Enhance Data Analysis

ZoomInfo Unveils Industry’s First Business Contact Preference Registry

Demandbase Expands Predictive Analytics Capabilities For ABX Cloud

Terminus Appoints New President & GM For London Branch

True Influence Offers 80 Million Verified Contacts To B2B Marketers

Metadata.io Integrates LinkedIn Conversation Ads Into Demand Gen Platform

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