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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Highspot Raises $15M Funding To Enhance AI-Powered Sales Enablement Solution

Highspot Raises $15M Funding To Enhance AI-Powered Sales Enablement Solution

Highspot, a sales enablement solution provider, announced the closing of a $15 million series B financing round led by Shasta Ventures, with additional participation from Salesforce Ventures and existing investor Madrona Venture Group. The funding is intended to help Highspot expand its capabilities and better position sales reps to have…
SAVO Group Boosts Sales Enablement Tool With KnowledgeTree Acquisition

SAVO Group Boosts Sales Enablement Tool With KnowledgeTree Acquisition

SAVO Group, a provider of enterprise-grade sales enablement solutions, announced that it has acquired KnowledgeTree, a sales enablement tool designed to predict and measure the impact of marketing content on sales. The company said the acquisition will allow SAVO to offer both a basic and advanced sales enablement solution.
Marketo CMO Pattabhiram Steps Down

Marketo CMO Pattabhiram Steps Down

Chandar Pattabhiram announced via LinkedIn this week that he is stepping down as the CMO of Marketo. The company also confirmed with Demand Gen Report that Pattabhiram has left to pursue new opportunities.
Peter Herbert Named VP Of Marketing At Terminus

Peter Herbert Named VP Of Marketing At Terminus

Terminus, an account-based marketing (ABM) platform, has appointed Peter Herbert as VP of Marketing. Herbert will be responsible for leading the ABM team and helping educate customers on how to operationalize ABM programs at scale.
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