From left to right: Calvin French-Owen, Peter Reinhardt and Ilya Volodarsky Segment, the customer data platform, announced it has raised $64 million in Series C funding led by the Y Combinator Continuity Fund. Existing investors Accel, Thrive Capital, Ron Conway’s SV Angel and NEA also participated in the round.

Content marketers face steep competition and more aggressive goals in their quest for success, according to research conducted by NetLine, a content syndication and lead generation services provider. The research revealed that in the last year, 65% of campaigns excluded 17% of the active marketing audience, meaning many lower-ranking influencers were…

Mobile advertising analytics company Marchex has announced both new integrations with Adobe Analytics Cloud. The new integrations aim to enable marketers to increase sales and retain customers by better understanding how customers and prospects interact with mobile ad offerings.