Error
  • JUser: :_load: Unable to load user with ID: 66
 COVID-19 Update
Subscribe

Demanding Views

This section provides insights from some of the most prominent industry thought leaders in the space.

Taking Marketing Automation Beyond Lead Nurturing

By David Raab, Principal, Raab Associates Inc. B2B marketing automation vendors have always been focused on lead nurturing. This makes sense: lead nurturing is a major reason why marketers have implemented marketing automation technology.

Lifecycle Marketing That Drives Real-Time Customer Engagement

By Joe Cordo, CMO, Extraprise When marketers identify the need to leverage transactional and behavioral data they are making a conscious decision to build a marketing data structure that is optimized for lifecycle marketing. Forrester Research defines the four stages of the customer lifecycle as discover, explore, engage and buy.

Pass – Don't Pitch – To Improve Your Sales Pipeline

By Peter Gracey, COO and Co-Founder, AG Salesworks I’ve been doing some call monitoring recently and it has opened my eyes to an opportunity to really help my team pass more leads that close. We believe you can break qualification questions into two buckets. The first bucket, which we will…

SEO And Lead Generation: A Refresher For The New Year

  The New Year is upon us, and what better time to take a fresh look at SEO best practices? No doubt you have big goals for 2013 — with that in mind, we’d like to share some of the pillars of lead generation through SEO:
  • Written by

The Rise Of The Marketing Technology Officer

Marketers are using technology, specifically marketing automation platforms, to make an impact on revenue. In a recent study from Lenskold Group/The Pedowitz Group, 373 marketers were surveyed and 68% are using some type of marketing automation system. While this is interesting and certainly shows growth in this space, what is…
  • Written by

The 7 Marketing Habits Of Successful SMBs

By Atri Chatterjee, CMO, Act-On Software Standing out in a crowded marketplace, and effectively connecting with prospects across channels, is an overwhelming challenge for SMBs that serve the B2B market. That's why our team at Act-On recently commissioned a Forrester Consulting study designed to uncover the key tactics SMBs can…
  • Written by
Subscribe to this RSS feed