By Brian Reilly, VP of Marketing Automation Services, Harte-Hanks CMOs have a lot on their plates. One thing that’s most often top-of-mind is marketing automation. The overriding consideration is ensuring that marketing automation is a good investment both for the organization and its stakeholders. To help keep the focus on…

By David M. Raab, Principal, Raab Associates My previous column described a trend toward predictive modeling systems in B2B marketing. I’ve since decided there’s more going on than that. What we’re seeing is an entirely new category of system: the Customer Data Platform (CDP).

By Anne Murphy, Managing Editor, Kapost You understand why content is key for a successful marketing strategy, and you know that targeted, informative content is critical to fueling marketing automation campaigns. But the question remains: how can marketers build a sustainable, successful content marketing operation that produces quality content at…