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Demanding Views

This section provides insights from some of the most prominent industry thought leaders in the space.

Killer Content Q&A: Focus On Campaign, Content Development To Find Success

Killer Content Q&A: Focus On Campaign, Content Development To Find Success

Integrated content marketing campaigns often find success by providing buyers with a seamless journey as they educate themselves prior to making a purchase. Cox Media, for example, developed an integrated campaign that generated more than 500 downloads and over 2,000 potential leads — earning the company a Killer Content Award…
Is Your Content Translation Investment Paying Off?

Is Your Content Translation Investment Paying Off?

Content localization — creating content that is in your customer’s native language as well as culturally relevant — is critical to engaging your audience. In fact, almost 60% of global consumers say getting information in their own language is more important than price when making a purchase decision, according to…
Why Account-Based Attribution Matters

Why Account-Based Attribution Matters

Marketing attribution is the concept and process of giving “credit” for marketing touches. Not just the proverbial high-five with the team. I mean actual revenue credit. It’s an essential step to calculating ROI and proving the effectiveness of marketing.
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