Demanding Views

Taking Control of Your Lead Generation

Traditionally, B2B publishers use a variety of tools to execute lead generation efforts. This process includes multiple departments — IT, sales, engineering and account management, among others. It typically is inefficient and wasteful.

February 16, 2016
Written by Vin Turk, Madison Logic

For Humanity’s Sake: 5 Ways to Make Your Marketing More Human

Human-to-human (H2H) isn’t a wildly new concept — it was created by Bryan Kramer in 2014. However, it’s only now becoming an emerging theme in the B2B space, and since the day I dug into what H2H is really all about, my thoughts about marketing have forever changed.

February 5, 2016
Written by Emily Wingrove, Social123

7 Steps To Smart B2B Marketing Data

We all have heard the buzz about data-driven marketing, data analytics and Big Data. For about 95% of B2B companies, none of these strategies are working because their data isn’t smart.

February 1, 2016
Written by John M. Coe, B2BMarketing.com

Supercharging B2B Inbound With Better Site-Side Personalization and Analytics

With inbound marketing growing at a rapid pace, personalization has become critically important to B2B marketers. Presenting visitors with relevant content can turn a marketer’s website into a lead machine and ultimately further marketing’s transformation into a profit center.

January 26, 2016
Written by Mike Burton, Bombora

A Structured Approach To Demand Generation Analytics

Big Data propaganda is rampant these days. One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data.

January 15, 2016
Written by Adam B. Needles, ANNUITAS

4 Factors That Determine Whether Your Email Makes It Into Inboxes

You put a lot of work into your email marketing campaigns, and you don’t want to waste all that effort by having large percentages of your emails bounce. Email deliverability is a hot topic today — as technology gets more advanced, it gets harder to identify and remember all the…

January 12, 2016
Written by Mike Donnelly, Seventh Sense

6 Steps To Finding The Next Marketing All-Star

In the world of B2B marketing, we often talk about the importance of people — whether that means understanding your company’s audience, personalizing content or connecting with customers on an emotional level. But the “people” part of the marketing equation actually starts within the walls of your organization. In order…