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Demanding Views

This section provides insights from some of the most prominent industry thought leaders in the space.

Why AI Is A Necessity For Your Marketing Strategy

Why AI Is A Necessity For Your Marketing Strategy

When artificial intelligence (AI) pioneer Alan Turing said, “A computer would deserve to be called intelligent if it could deceive a human into believing that it was human,” all he meant was there might come a time when virtual assistants and bots will become close to real-life personal assistants.
What’s In A Name? Why B2B Lead Gen Is Personal

What’s In A Name? Why B2B Lead Gen Is Personal

Ask your sales team about their pipeline and you’re likely to get an earful about the limited number of leads they get from the marketing department. At the same time, sales people often associate scale with waste, so it’s not surprising that a recent study found that B2B marketers emphasize…
Are You Leaving Money On The Trade Show Floor?

Are You Leaving Money On The Trade Show Floor?

Trade shows are having a dramatic revival, which is great news for marketing and sales. Why this resurgence? One word: Efficiency. Consider how selling has changed over the past two decades. Before today’s high-speed digital age, sales was typically a drawn out process. An inquiry call came in, perhaps as…
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