Demanding Views

A GDPR Survival Guide For Marketers

Marketers love their acronyms. The C’s alone contain a slew of them, such as CPC (cost per click), CR (conversion rate) and CTA (call to action). Lately, a newer acronym has been causing a stir, and any marketers who aren’t up to speed on it yet need to — very…

January 30, 2018
Written by David Fowler, Act-On Software

10 Things The Movies Taught Me About Using Social Media In Event Marketing

Whether you’re a movie buff or a casual movie-goer, a common experience we all have is watching movies that inevitably teach us a thing or two about life. It’s a good rule of thumb never to leave a kid Home Alone over the holidays, greed is good if you’re on…

January 23, 2018
Written by Ryan James Dee, Interactions

Fueling AI With Audience Data: Leadspace CEO Talks Data Management, New Funding

B2B organizations, as well as venture capital investors in the tech space, understand that data management is vital to fuel marketing and sales initiatives. So much so that VC firms are keeping a close eye on analytics vendors in the space that are streamlining the process for their customers.

January 17, 2018
Written by Brian Anderson

Top 5 Sales Forecasting Trends To Watch In 2018

Predicting the future is difficult, as everyone who has ever put a sales forecast together knows all too well. It’s important: Sales are the lifeblood of a profitable business and it’s difficult to make informed decisions without a good read on what’s in the pipeline for the next quarter. Which…

January 8, 2018
Written by Jason Loh, Anaplan

3 B2B Content Marketing Tactics To Drive Your Lead Nurturing Strategy

B2B sales is a tough nut to crack. It involves a long, drawn-out process of finding and nurturing leads, and will never be a simple task. In fact, a shocking 80% of B2B marketers find that their lead gen efforts do nothing to bring in the desired revenue.

December 29, 2017
Written by Josh Spilker, Workzone

Making The Most Out Of Marketing Budgets With The Power Of Robots

Programmatic’s hold on the marketing sector is strong; it represents one of the most efficient ways to both granularize your retargeting while gauging where every dollar is going.

December 27, 2017
Written by Radoslaw Dobrolecki, RTB House

AI Isn’t Taking Your Marketing Job…It’s Making You A More Powerful Marketer

It’s a bold statement, but it’s true. Today’s AI applications are going to need marketers more than ever. The most powerful AI solutions will enhance marketing, enable uber-personalization and provide the deepest level of understanding of our buyers, giving marketers more power than ever before, not less.

December 19, 2017
Written by Doug Randall, Protagonist.io

Demanding Views

A GDPR Survival Guide For Marketers

10 Things The Movies Taught Me About Using Social Media In Event Marketing

Fueling AI With Audience Data: Leadspace CEO Talks Data Management, New Funding

Top 5 Sales Forecasting Trends To Watch In 2018

3 B2B Content Marketing Tactics To Drive Your Lead Nurturing Strategy

Making The Most Out Of Marketing Budgets With The Power Of Robots

AI Isn’t Taking Your Marketing Job…It’s Making You A More Powerful Marketer

More...

Sailes Releases Sailebot 2 To Help Increase Prospecting Efficiency

Openprise Secures $25M In Series B Funding

Stensul Marketing Creation Platform Seeks To Streamline Asset Collaboration & Creation

Programmatic Advertising Tricks For B2B Marketers

Totango & Catalyst Unify Product Offerings Through Merger

Digitalzone Expands C-Suite With 2 New Hires

Folloze Launches Website Engager To Help Personalize Web Pages

#B2BMX Day 3 Recap: Unraveling The Marketer’s Paradox To Enter The B2B Content Renaissance

2024 Demand Generation Benchmark Survey: The Renai…

2024 State Of Intent-Driven Strategies: Illuminati…

2024 State Of Sales Acceleration: Driving Value Th…

What’s Working In Corporate Gifting In 2024? Strea…

What’s Working In Data Science In 2024? Data Owner…

B2B Uncovered: A Dual Perspective On Buyer Experience & Engagement

Junk Leads: The Hidden Cost On Your Revenue Team &…

Practical ABM Methodologies To Beat The Odds In 2024

To Boldly Go Where Demand Is: Engaging B2B On Connected…