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Demanding Views

This section provides insights from some of the most prominent industry thought leaders in the space.

4 Steps To Improve Pipeline Management And Forecasting

4 Steps To Improve Pipeline Management And Forecasting

The B2B buyer’s journey is a nonlinear process. But sellers still track deals using discrete stages in a linear sales process. This disconnect compromises pipeline analytics and sales forecasts, leaving sales managers without good information to identify risk in their sellers’ deals. 
First Steps With Intent Data? Start With Sales

First Steps With Intent Data? Start With Sales

Marketing and sales are now firmly data-driven practices, pushing leaders to find data sources and insights that can give them an edge and grow their revenue. As a result, intent data — which measures the interest of a prospect in a product or service — is growing in popularity, especially…
Why Sales Enablement Growth Has Stalled

Why Sales Enablement Growth Has Stalled

According to the Bureau of Labor Statistics, approximately 6.5 million jobs have been added to the U.S. economy since January 2017. Of those 6.5 million jobs, the number of sales enablement positions has grown drastically. In fact, Paul Krajewski, who has been tracking sales enablement job titles on LinkedIn for many years, claims…
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