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Demanding Views

This section provides insights from some of the most prominent industry thought leaders in the space.

5 Ways To Make Your CDP Data Chewable

Kids can’t swallow pills, so children’s vitamins are offered in chewable forms instead. While the ingredients matter, the delivery mechanism is equally important if you want your child to eat the vitamins instead of throwing them on the floor. It’s the same concept with anything you want your sales team…

How To Develop Direct Mail Campaigns That Are Effective & Eco-Friendly

Sustainability is top-of-mind for many decision-makers, and using direct mail to reach them is a highly effective tactic that requires a thoughtful approach. Thanks to innovations in the emerging field of tactile marketing automation, direct mail campaigns can have a lowered environmental impact, while maximizing brand engagement.
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