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Demanding Views

This section provides insights from some of the most prominent industry thought leaders in the space.

Using Customer Feedback To Beat The Competition

Using Customer Feedback To Beat The Competition

Whether a business is in manufacturing, telecommunications or software, its success relies on positive customer experiences. When end users are satisfied with the goods, services and support they receive, they will keep coming back. Just as important, companies can use customer feedback to beat the competition and boost their bottom…
Using Your Podcast To Align Sales & Marketing

Using Your Podcast To Align Sales & Marketing

Today’s savvy customers expect the same level of service from B2B companies as they do from consumer brands. To ensure consumers are receiving the best experience, there must be alignment between sales and marketing teams. After all, marketing and sales have a shared vision: Getting the attention of buyers and…
Are You Generating Enough MQMs?

Are You Generating Enough MQMs?

Marketing qualified meetings (MQM) are the new marketing currency as theyspeed up the sales cycle and increase revenue pipeline. If you are not digitizing the last mile of your marketing campaigns, it’s time to consider the latest marketing innovation. We are well into a game-changing transition from the world of MQLs to a…
The Shifting Sands Of Selling Tech

The Shifting Sands Of Selling Tech

With 2021 in full swing, marketers are planning for recovery and business growth. While some organizations will be more aggressive than others depending upon the sector and the funds available, 2020 will have an indelible impression on all business operations for quite some time. The survivors learned to be scrappy,…
The Cornerstone For Marketing Teams In 2021: Agility

The Cornerstone For Marketing Teams In 2021: Agility

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. Marketing agility is an approach where teams identify and focus their collective efforts on high-value projects in a collaborative manner.…
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