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5 Marketing Automation Fundamentals To Boost Your Strategy

Good marketing is a critical piece of any successful business strategy. While quality marketing is effective, it takes time, work and money. It’s a worthwhile investment that packs a punch for the future success of your business.

October 8, 2021
Written by Danna Tongate, Televerde

Three Market Trends Driving Demand For Attribution Analysis

Attribution analysis is the process of gathering engagement data from multiple channels to trace and calculate the influence of both marketing campaigns and sales actions on revenue related transactions. To make it work, you need the ability to collect engagement data from a wide range of sources, including CRM, marketing…

October 4, 2021
Written by Ed King, Openprise

How To Target Your Best Accounts With The Right Messaging

Chances are you have an account-based marketing (ABM) program, or you’re at least testing a pilot program.

September 24, 2021
Written by Tania Russo, 3D2B

8 Questions To Consider When Setting Sales Strategy In A Post-Pandemic World

After more than a year of uncertainty and forced improvisation, Chief Sales Officers (CSOs) are cautiously hoping that the 2022 sales planning season will mark a return to normalcy.

September 20, 2021
Written by Steve Herz, Gartner

How Virtual Events Inspired A Hybrid Future

We spent 2020 turning marketing strategies upside down as the world moved to digital-first approaches and remote everything. Ten years of digital transformation happened in 10 months, and we learned that digital engagement isn’t just the new normal: It’s simply a better way.

September 10, 2021
Written by Steve Daheb, ON24

10 Ways To Adapt & Thrive In Today's B2B Marketing World

New social norms, behaviors and technologies are just a few ways that the Covid-19 pandemic forever altered our lives. From how we interact with each other to our content consumption patterns, everything about our world is different, and B2B marketing is no exception.

September 7, 2021
Written by Deb Wolf, Integrate

3 Trends To Watch In Data-led Marketing

As we look into the future, it’s important to remember that real widespread change happens slowly for such a large industry. People have been talking about assembling customer 360-degree views and utilizing “big data” for close to 20 years, and articles detailing how effective and popular artificial intelligence (AI) will…

August 20, 2021
Written by Jeff Haws, MessageGears

Demanding Views

5 Marketing Automation Fundamentals To Boost Your Strategy

Three Market Trends Driving Demand For Attribution Analysis

How To Target Your Best Accounts With The Right Messaging

8 Questions To Consider When Setting Sales Strategy In A Post-Pandemic World

How Virtual Events Inspired A Hybrid Future

10 Ways To Adapt & Thrive In Today's B2B Marketing World

3 Trends To Watch In Data-led Marketing

More...

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