Marketing Analytics

Study: Roughly 20% Of B2B Marketers Can Tie Revenue To Live Events

Hosting live events are growing in importance for B2B professionals, but according to a new report from Certain and Heinz Marketing, attributing event spend to revenue generation is a difficult task. The report showed that, of the one in four companies that spend 25% to 50% of their marketing budget…

March 8, 2018
Written by Klaudia Tirico

Acxiom Announces Upgrades To Measurement Solution

Acxiom, a marketing technology and services company, has made enhancements to its measurement solution, which is part of the company’s portfolio of omnichannel analytics services. The upgrades are designed to provide closed-loop, incremental measurement through enhanced reporting, increased speed to insights and greater opportunity for ongoing campaign optimization.

January 19, 2018
Written by Klaudia Tirico

Terminus CEO Shares Details On BrightFunnel Acquisition, Plans For Growth Of ABM Platform

Terminus recently acquired BrightFunnel, a marketing attribution and forecasting solution, highlighting an ongoing trend of converging technologies to help B2B marketers better execute and measure the impact of their ABM and inbound initiatives.

January 17, 2018
Written by Brian Anderson

Fastbase Announces Availability Of Contact And Company Database Within Google Analytics

Fastbase, a global business database, has announced that Google Analytics users will now have full access to the Fastbase database. The company stated that this includes approximately 200 million businesses and the employees' details. Additionally, users will also have access to Fastbase’s Web Leads tool, aiming to help businesses search,…

December 26, 2017
Written by Stephen Betz, Contributing Writer

AI Isn’t Taking Your Marketing Job…It’s Making You A More Powerful Marketer

It’s a bold statement, but it’s true. Today’s AI applications are going to need marketers more than ever. The most powerful AI solutions will enhance marketing, enable uber-personalization and provide the deepest level of understanding of our buyers, giving marketers more power than ever before, not less.

December 19, 2017
Written by Doug Randall, Protagonist.io

B2B Marketers Step Up Shift From Activity Metrics To Identifying & Driving Engagement

For much of the past decade, success for B2B marketers has been defined as getting buyers to respond to offers by clicking on, opening or downloading an asset. While these actions are still often used as a sign of initial interest from an individual buyer or an account, marketers are…

November 15, 2017
Written by Kayli Barth, Contributing Writer

Adobe Launches New Analytics Integration For Audience Manager Solution

Audience Analytics for Adobe Audience Manager is an integration between industry DMP and analytics solutions designed to give marketers the ability to collaborate across teams, consistently track audience metrics and drive valuable customer experiences quickly and at scale.