Marketing Analytics

MRP Prelytix Aims To Bring Data-Driven Insights, Alignment To Marketing And Sales

MRP Prelytix is designed to help companies acquire new business by triggering joint sales and marketing actions, activating data insights and measuring and optimizing success based on revenue impact. The platform uses streaming predictive analytics to deliver insight-driven ABM as a standalone platform, or through full CRM and MAP integrations,…

July 16, 2018
Written by Elise Schoening

Marketo Partners With Clari To Solve Data Silos, Drive Alignment

Marketo, a marketing automation system, and Clari, an AI sales solution provider, announced a strategic partnership designed to unite sales and marketing teams and accelerate deals by providing a single, comprehensive view of the buyer journey.

July 11, 2018
Written by Elise Schoening

B2B Marketers Looking To Better Track Activity Across Buyer Stages, Channels & Campaigns

As marketers are being increasingly tasked to tie their campaigns and other investments to top- and bottom-line results, B2B organizations such as MarcomCentral and MakerBot are looking beyond basic activity metrics to understand tracking activity at different stages of the buying funnel. In addition to validating marketing’s impact, this push…

June 27, 2018
Written by Brian Anderson

Campaign Monitor Announces Merger With Emma, Delivra

Campaign Monitor, an email marketing solution, has merged with email marketing software providers Emma and Delivra to create an enhanced solution that will serve the ranging needs of B2B businesses.

June 25, 2018
Written by Elise Schoening

ZoomInfo Unveils Updates To Its ReachOut Offering, HubSpot Integration

ZoomInfo, the B2B account and contact database platform, unveiled enhancements to its ReachOut offering, as well as a new integration with HubSpot. Announced at the 2018 Growth Acceleration Summit held in Boston June 18-20, the new updates and integration position ZoomInfo customers to leverage account and contact data on a…

June 19, 2018
Written by Brian Anderson

Sitecore Integrates With Salesforce Marketing Cloud For Personalized CX

Sitecore, an experience management software, has integrated its Experience Manager and Experience Platform with Salesforce Marketing Cloud. The first phase of the integration is designed to streamline the digital marketing process and help marketing teams improve campaign content and personalization. Sitecore Connect will be available later this month in the…

June 19, 2018
Written by Elise Schoening

ReachForce Introduces New Data Management Solution

SmartSuite, an end-to-end data management solution from ReachForce, is designed to verify, standardize and enrich contact and account data in real-time. The solution aims to help organizations adopt a data-first approach to their marketing and sales activities.

June 18, 2018
Written by Elise Schoening