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Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

Industry Vendors Eyeing The Potential Impact of ‘Do Not Track’ Legislation

Online privacy has come under the microscope following the February introduction of a bill that would regulate the collection and use of information obtained from Internet tracking. The "Do Not Track Me Online Act of 2011" would give the Federal Trade Commission the right to create regulations that would force…
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Recent Data Breach Heightens Focus On Email Security Measures

The high-profile data breach Epsilon Interactive reported April 1 caused quite a stir, as the company noted on its web site that “a subset of Epsilon clients' customer data were exposed by an unauthorized entry into Epsilon's email system.” BtoC brands including Best Buy, Kroger and Walgreen were among the…
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Relevancy: The Case for Personalization

By Brad Heidemann, Founder and CEO, Tahzoo Relevancy is worth its weight in gold these days. There are too many channels and too much content from which we can all choose each minute of the day and night. If we hit a site that doesn’t click with us immediately, we’re…
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