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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

How To Collect And Act On The Net Promoter Score

How To Collect And Act On The Net Promoter Score

Collect customer feedback? That's a great start! Research shows that 83% of businesses who describe themselves as "successful" measure customer satisfaction. In fact, research published in the Harvard Business Review shows that the act of asking customers for their feedback makes them happier — and can increase their likelihood of shopping with a brand again. But if you're like many…
2019 Marketing Measurement & Attribution Survey Report

2019 Marketing Measurement & Attribution Survey Report

Benchmark Research Shows Reporting Matures To Track More ABM & Conversion At Specific Stages Of Buyers Journey Nearly every B2B organization strives to learn more about their buyers. Building journey maps, studying triggers and analyzing the behavior of key stakeholders are common practices for marketing teams. The common factors for all of these initiatives are having actionable reporting and metrics…
The 2019 State Of Content Marketing

The 2019 State Of Content Marketing

Almost half (41%) of marketing budgets are now spent on content marketing, up from 23% in 2018. This infographic from HubSpot outlines other key statistics from its third annual State of Content Marketing Survey, including that 15% fewer marketers are using influencers and the number one metric for measuring content…
2019 Trends In Personalization

2019 Trends In Personalization

This infographic from Evergage highlights new research on personalization trends in B2B, including that 98% of marketers believe personalization can advance customer relationships and 74% believe it should be a bigger priority in their business.
The Enterprise Guide To Perfected Personalization

The Enterprise Guide To Perfected Personalization

Several hurdles and challenges have prevented B2B enterprises from utilizing intent data to effectively provide relevant, personalized experiences on the one-to-one level. Data from Demand Gen Report shows that more than half (53%) of marketing teams want to collect buyer intent insights on their potential customers. However, 43% said their database initiatives need significant improvement to effectively support these initiatives.…
LinkedIn State Of Sales: Some Numbers To Help You Hit Yours

LinkedIn State Of Sales: Some Numbers To Help You Hit Yours

This infographic from LinkedIn reveals key findings from its third-annual State of Sales Report, including that top sales reps are 13% more likely to engage closely with marketing and 51% of decision makers say trust is the number one attribute they want in a salesperson.
4 Problems With Marketing Automation

4 Problems With Marketing Automation

This infographic from ZoomInfo details four of the top marketing automation challenges, such as data decay and poor customer acquisition, and offers actionable steps to help marketers overcome them.
ABM Playbook: Tips And Tactics For Account Based Marketing Success

ABM Playbook: Tips And Tactics For Account Based Marketing Success

ABM. The acronym is bouncing off walls and whiteboards across the industry, as account-based marketing fever sweeps the nation. While everyone name drops it, if you start hunting for ABM tactics, you may come up short. If you're already on board, but you don't know how to get started, this playbook is for you. Here's what's inside: Seven questions to…
The Complete Data Enrichment Survival Guide For Marketing And Sales

The Complete Data Enrichment Survival Guide For Marketing And Sales

Data enrichment, when done right, can add tremendous value to your account and contact database. But, it can be a confusing project. How do you choose the right vendor? Do you need more than one vendor? What technologies do you need? How do you maximize ROI? This guide will cover the key topics on how to ensure success with your…
2019 State Of Account-Based Marketing

2019 State Of Account-Based Marketing

ABM 2.0: Leaders Enhance ABM Practices, Prove ROI With More Targeted Messaging & Experiences Research shows that most organizations are still in the early stages of ABM — they are starting to see some early growing pains and challenges on executing programs and clearly tracking and demonstrating the impact of their investments. Industry experts note that we are now at…
Sales Vs. Marketing: Fight For The Throne

Sales Vs. Marketing: Fight For The Throne

The final season of "Game of Thrones" may be here but the fight for the throne between sales and marketing is sure to continue. In this infographic, Salesforce Pardot explores the rivalry between the two departments, what the key territories and major battles are and more.
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