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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

5 Types Of Social Media Content Your Followers Will Love to Share

5 Types Of Social Media Content Your Followers Will Love to Share

Social media's impact has spread beyond just individual users, with it now almost being a requirement for brands looking to reach their audience where they frequent the most. For companies that feel like they're struggling to generate engagement on social media posts, this infographic from Next Day Flyers presents five…
The B2B Millennial Buyer Survey Report

The B2B Millennial Buyer Survey Report

As businesses look to better their efforts to meet Millennial buying preferences and target their priorities, they must also help them overcome additional hurdles in the purchase process. This includes removing friction and complexity from the buying journey to speed up the process, as well as gaining trust from their superiors and colleagues. This report will share findings from our…
What’s Working In Intent-Based Strategies?

What’s Working In Intent-Based Strategies?

Sales & Marketing Teams Turning To Signal Data To Inform Content Offers & Channel Mix To Reach Buyers At Key Stages Context and relevance are table stakes in B2B marketing and selling, as buyers expect vendors to understand their needs, pain points and expectations. With that said, progressive organizations are utilizing intent data as a foundational layer of their go-to-market…
The New Marketing Standard: How Today’s Successful B2B Marketers Accelerate The Buyer’s Journey With Content

The New Marketing Standard: How Today’s Successful B2B Marketers Accelerate The Buyer’s Journey With Content

In a world where buyers are overwhelmed with a proliferation of available channels, content formats and sales messages, it's critical for companies to ensure their experience is as headache-proof as possible. To help accelerate the buyer’s journey, modern B2B marketers are turning to content. However, new research from Uberflip and Heinz Marketing revealed that 61% of B2B marketing leaders believe…
Four Types Of Customer Data To Enhance Your Marketing Campaign

Four Types Of Customer Data To Enhance Your Marketing Campaign

Digital marketers must recognize the most critical data from their customers and use that knowledge to deliver a better experience. When digital marketing campaigns utilize the right data, ROI and sales can benefit. Because vast amounts of data can be overwhelming, this infographic from Connext Digital highlights four types of…
2019 ABM Benchmark Survey Report

2019 ABM Benchmark Survey Report

Research Shows Buying Committees Engaging And Rewarding Agility And Relevance Of Potential Solution Providers As B2B marketers prepare for a new decade, they are increasingly aware that an effective account-based strategy will be critical to meeting their goals around revenue growth, improving customer experience and getting a leg up on the competition. Therefore, progressive B2B organizations say they are looking…
A Small Business Guide To LinkedIn

A Small Business Guide To LinkedIn

With LinkedIn serving as a source of professional content and networking for executives around the world, small business owners should look at it as a key channel for building their brand. Sharing or publishing quality content on LinkedIn can get small businesses the right kind of attention from the right…
Marketer’s Guide To Lead Nurturing

Marketer’s Guide To Lead Nurturing

Marketers need help converting awareness into buying decisions — and that's where lead nurturing comes in. Lead nurturing is an essential tactic in moving buying decisions forward. This infographic from Koeppel Direct details how utilizing the appropriate content, marketing automation, personalization and other best practices for lead nurturing are essential…
The Definitive Guide To Lead Generation

The Definitive Guide To Lead Generation

ILead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. Dive into 160 thought-provoking pages of modern tips, tools and best practices covering every inch of lead gen, including how to: Build a robust lead generation strategy through marketing automation; Use content marketing, social…
The Definitive Guide To Engaging Email Marketing

The Definitive Guide To Engaging Email Marketing

The modern B2B buyer is more empowered than ever. They get information and peer reviews at the click of a mouse; they've got thousands of emails sitting in their inbox; and their digital savviness makes them crave personalized, relevant communications. It's safe to say generic emails are simply not going to cut it. Enter: The Definitive Guide To Engaging Email…
GDPR Versus CCPA

GDPR Versus CCPA

The EU’S General Data Protection Regulation (GDPR) and the upcoming California Consumer Privacy Act (CCPA) are changing the way personal data is handled by companies. Now, data privacy standards are taking hold in the U.S. and the CCPA is taking notes from the GDPR to protect personal data. This infographic…
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