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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

6 Proven Methods To Drive B2B Demand With Better Business Data

6 Proven Methods To Drive B2B Demand With Better Business Data

Successful demand generation strategies are dependent on actionable data. This E-book examines how recent innovations in B2B data have led to six strategies for improving demand generation, including customer use cases from Oracle, Snowflake, FedEx and other top brands explaining how it all comes together. Grab a copy now to learn how these top brands are turning data into a…
2020 Lead Nurturing Survey Report

2020 Lead Nurturing Survey Report

Despite Challenges, Marketers Take A More Personal Approach To Lead Nurturing & Segmentation With Multichannel Content, Intent/Engagement Data With the impact of COVID-19 influencing many B2B companies' daily operations, lead nurturing is now more important than ever to keep prospects engaged and help sales accelerate stalled deals and opportunities. According to Demand Gen Report's 2020 Lead Nurturing & Acceleration Benchmark…
B2B vs. B2C Customer Support

B2B vs. B2C Customer Support

As more B2B companies take cues from B2C customer support practices, B2B marketers can become confused by the growing similarities between the two fields. However, this infographic from Team Support highlights the differences between B2B and B2C customer support, allowing B2B marketers to deliver better experiences for their clients.
B2B Innovator Awards Nominations Are Now Open

B2B Innovator Awards Nominations Are Now Open

For the fourth year in a row, Demand Gen Report will spotlight a new class of B2B marketing and sales professionals pushing the envelope to effectively engage prospects and customers and meet their buyers’ needs. The B2B Innovator Awards are designed to bring praise and attention to marketing leaders that…
Enterprise ABM: Simplify Complexity & Optimize Performance

Enterprise ABM: Simplify Complexity & Optimize Performance

Aired On: September 30, 2020 @ 2 PM ET / 11 AM PT What's Working (And What To Avoid) In Your 2021 Strategy If you're a marketer in an enterprise organization, much of today's ABM best practice is at odds with the needs and sophistication of your operating environment. Reflective of the simpler needs of smaller organizations, most of this…
B2B E-commerce Trends 2020

B2B E-commerce Trends 2020

This infographic from Magneto highlights nine current trends marketing and sales teams need to know to implement their best E-commerce strategy.
Content Syndication 2.0: Leveraging Intent Data To Increase Pipeline

Content Syndication 2.0: Leveraging Intent Data To Increase Pipeline

Content syndication — the practice of publishing your organization's content, such as blog posts, white papers, infographics and videos on third-party websites — can increase brand awareness, drive organic traffic to your website and generate new leads. Yet, at the same time, content syndication is playing a larger role in demand generation. But an increasingly crowded digital landscape can make…
2020 State Of Database Quality & Accuracy Report: B2B Marketers Ramp Up Investments In Tools & Tactics To Augment & Automate Their Contact Acquisition Strategies

2020 State Of Database Quality & Accuracy Report: B2B Marketers Ramp Up Investments In Tools & Tactics To Augment & Automate Their Contact Acquisition Strategies

As most B2B brands have been forced to go all-in with digital marketing and sales initiatives during most of 2020, having an accurate and actionable database has become an even bigger business priority. Businesses looking to connect the dots on buyer behavior between campaigns and channels are quickly realizing that a clean and complete database is essential to tracking the…
Top 5 Content Marketing Trends For 2020

Top 5 Content Marketing Trends For 2020

This infographic from Grazitti Interactive highlights five forms of content currently influencing the B2B space, and how marketers can use these trends to improve their content marketing strategies.
What’s Working in B2B Advertising: B2B Organizations Fuel Digital Ads With Relevancy, Content & Interactivity To Fill In Demand Gaps Left Behind During COVID-19

What’s Working in B2B Advertising: B2B Organizations Fuel Digital Ads With Relevancy, Content & Interactivity To Fill In Demand Gaps Left Behind During COVID-19

With events and face-to-face engagement off the table, B2B marketers have been forced to accelerate the transition toward a digital-only mindset. While some traditional strategies have taken a backseat, others are being tweaked and expedited to cater to audiences working from home. This has led B2B organizations to rethink their ad strategies and shift ad dollars to drive greater demand…
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