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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

4 Common Intent Data Mistakes (And How To Avoid Them)

4 Common Intent Data Mistakes (And How To Avoid Them)

Everywhere marketers turn, people are talking about Intent data. After all, 94% of marketers believe that using data to track buyer Intent gives them a competitive advantage. But Intent data is now a term whose meaning, like most buzzwords, has gotten diluted. There's a false belief that Intent data is a silver bullet, alleged to solve any and all marketing…
It’s Time To Close The Sales Execution Gap: Building The Case For Change

It’s Time To Close The Sales Execution Gap: Building The Case For Change

B2B selling has never been more demanding than it is today. The expanding delta between the potential output of a revenue team and its actual results make it even more challenging to succeed. We call this the Sales Execution Gap, which can prevent a typical enterprise company from realizing tens of millions of dollars in revenue. Rapid technological advances, seismic…
The Marketer’s Roadmap To Mature Omnichannel Account-Based Experiences

The Marketer’s Roadmap To Mature Omnichannel Account-Based Experiences

Responsive buyer experiences and relevant content across channels have always been the top criteria for mature, high performing, omnichannel account-based orchestrations. But much of today's conversation revolves around linear, top-down campaigns, where the target account is placed in a marketing or sales play, operating within a siloed platform throughout the buyer's journey. The result is often antithetical to the desired…
2022 Marketing Measurement & Attribution Survey: Measurement Strategies Lag As Data Silos, Lack Of Resources Continue To Plague B2B Teams

2022 Marketing Measurement & Attribution Survey: Measurement Strategies Lag As Data Silos, Lack Of Resources Continue To Plague B2B Teams

As B2B teams look to deploy more advanced marketing strategies, including personalization, ABM and multichannel tactics, having the tools to measure marketing's impact and success is vital. This report will analyze the current state of marketing measurement and attribution programs, including the main drivers for gathering deeper metrics. Key insights include: An inability to measure and track activity between specific…
2022 State Of B2B Marketing Technology

2022 State Of B2B Marketing Technology

While today's economic outlook remains uncertain, the marketing technology landscape is continuing its steady growth. Recent Demand Gen Report (DGR) research found that marketers are taking what they learned about prospect preferences and successful approaches to prioritize aggressive growth strategies. In fact, 72% of respondents to DGR's "2022 Demand Generation Benchmark Survey" indicated their marketing budgets will see increases up…
Taking The Mystery Out Of Email Deliverability

Taking The Mystery Out Of Email Deliverability

One of marketers’ worst nightmares is having carefully curated email outreach land in spam folders. This infographic covers the essentials of email deliverability with a focus on factors such as list hygiene and questions to ask email service providers.
Multichannel ABM Innovators: How Oracle And Cisco Identify & Convert Their Best Accounts

Multichannel ABM Innovators: How Oracle And Cisco Identify & Convert Their Best Accounts

Aired On: June 29, 2022 @ 2 PM ET / 11 AM PT Join our exclusive roundtable with top marketing leaders, hosted by leading B2B marketing publisher Demand Gen Report and moderated by LinkedIn and Madison Logic. Panelists will discuss how modernizing your account-based go-to-market strategy can drive account engagement across the sales cycle and improve the ROI of your marketing…
What’s Working In Modern Analytics? Unifying Data Insights To Align Teams Around Metrics & Goals

What’s Working In Modern Analytics? Unifying Data Insights To Align Teams Around Metrics & Goals

Gartner research revealed that by 2024, organizations that lack a sustainable data and analytics operationalization framework will have their initiatives set back by up to two years. On the other hand, McKinsey research found that companies effectively using analytics in service of marketing and sales performance are 1.5X more likely to achieve above-average growth rates than their peers. What separates…
3 Reasons Marketing Leaders Rely On AI

3 Reasons Marketing Leaders Rely On AI

Most marketers are familiar with artificial intelligence and its capabilities — but how is it actually helping marketers? This infographic provides data-backed insights into some of the top ways AI is helping marketing teams boost their performance.
Introduction to Channel Partner Ecosystems

Introduction to Channel Partner Ecosystems

A recent Accenture survey showed 76% of business leaders expect their current business models to be unrecognizable in five years. The reason? Ecosystems. Put simply: A channel partner ecosystem is a new way to think about the go-to-market strategy you already have in place — a new mindset that includes all the partners inside your distribution channel. While most executives…
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