Today’s B2B marketing environment is more challenging than ever before. It’s harder to reach buyers and more difficult to gather information about their intentions. Traditional information sources, such as internal systems and public databases, often fall short when it comes to uncovering a prospect’s business needs, interests and purchase stages.

Raab Report sponsored by LeadMD It’s an old cliché but true: you manage what you measure. One implication is that when a business changes, measures should change as well. Few businesses have ever changed as rapidly as B2B marketing is changing right now. So it’s no wonder that many B2B marketers are asking themselves what they should measure and not…

Web conferencing is now a mission-critical business tool for small and midsized firms. That's why more SMBs are taking a long, hard look at their current providers and asking whether they're really up to the task. This white paper will help IT decision-makers at midsized firms make informed decisions when selecting a business-class Web conferencing platform, and show them how…