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Infographics

Why Marketers Must Take Content Marketing More Seriously

Why Marketers Must Take Content Marketing More Seriously

Quality content defines a marketing team’s ability to engage prospective buyers and provide the information they need to make a purchase decision—and this is only going to grow more important for future marketing efforts. This infographic from Blue Mail Media highlights some key stats and findings that show content marketing…
Writing Effective Text Messages To Promote Your Business 

Writing Effective Text Messages To Promote Your Business 

Text message marketing is tricky: there are no videos, images or graphics to entice recipients visually — it's all in the words. This infographic from TextMagic shares some ground rules to carrying out a text messaging campaign effectively.
Content Intelligence In Five Minutes

Content Intelligence In Five Minutes

Content intelligence has the potential to give B2B marketers full context into their content, but is it too early to reap the potential benefits? This infographic from Curata shares an in-depth look into the origins of content intelligence, what it takes to collect it and how it is revolutionizing the…
11 Reasons Why No One Is Watching Your Video Content

11 Reasons Why No One Is Watching Your Video Content

While video content may be considered a preferred format for some B2B buyers, it doesn’t mean that these buyers will like your content—unless it meets their needs and educates them on a topic they want to learn more about. This infographic from Jointviews spotlights 11 of the main reasons why…
Insight Into The Marketing & Sales Enablement Tech Stack

Insight Into The Marketing & Sales Enablement Tech Stack

Alignment is an ongoing battle for B2B organizations — so much so that it is impacting tech selection. This infographic from Seismic examines new research that aims to uncover what types of technologies enterprise companies are leveraging to enhance their marketing and sales alignment capabilities.
The Benefits Of Micro-Influencer Marketing

The Benefits Of Micro-Influencer Marketing

Influencers don’t have to have millions of followers to be a valuable asset in your company’s influencer marketing strategy. This infographic from Shane Barker highlights the variety of ways B2B marketers can benefit from “micro-influencers” to drive engagement with target audiences.
Content Marketing Stats & Trends 2017

Content Marketing Stats & Trends 2017

Seventy-five percent of marketers are increasing their investment in content marketing, which means communicating with your target audience may be as cluttered as ever. This infographic from PointVisible highlights key findings from content marketing for both B2B and B2C companies to better understand how to connect with their audiences.
The State Of Online Video

The State Of Online Video

Video is an important marketing tool, but do marketers fully understand how users are consuming their content? This infographic from TwentyThree spotlights research from 300 marketing teams, 1.5 million videos and 650 million video plays on how marketers can use video to drive leads, improve data and nurture customers down…
The Mixology Of Content Marketing

The Mixology Of Content Marketing

To get your message across to your audience, you have to serve it up in a way that's easy to consume and enjoyable—like a refreshing cocktail. This infographic from JBH shares the variety of content formats available for B2B marketers to try out in their campaigns.