As buyers continue to crave more short-form, visual content during their purchasing journey, infographics can often be overlooked as a lead generation asset. But this content format can go beyond driving engagement and traffic and can result in 7x higher conversion rates. Check out this infographic from Spiralytics, which spotlights…

While LinkedIn may serve as a business-focused environment unlike other social media tools, it can also help users more proactively acquire new business. This infographic from Oktopost discusses specific methods and timeframes best for generating B2B leads through LinkedIn.

Digital marketers must recognize the most critical data from their customers and use that knowledge to deliver a better experience. When digital marketing campaigns utilize the right data, ROI and sales can benefit. Because vast amounts of data can be overwhelming, this infographic from Connext Digital highlights four types of…

Marketers need help converting awareness into buying decisions — and that's where lead nurturing comes in. Lead nurturing is an essential tactic in moving buying decisions forward. This infographic from Koeppel Direct details how utilizing the appropriate content, marketing automation, personalization and other best practices for lead nurturing are essential…