By Chad White, Research Director, Responsys
There’s finally mounting evidence that email marketers are taking serious steps to reduce the number of inactive subscribers on their lists and practice engagement-based emailing — that is, reducing email frequency to inactive subscribers and boosting email frequency to the most active subscribers.
Act-On Software recently launched Act-On Insight, a dashboard-based tool designed to enable marketers to benchmark and track key online marketing metrics, while managing and improving web and social media presence.
The new tool provides capabilities designed to optimize web site traffic and keyword effectiveness. Within a single dashboard, marketers can see how well their web site is doing relative to the competition. This functionality is aimed at providing marketers with reporting and visibility into popular search terms or keywords that drive the most traffic. Marketers also can glean a better understanding of how outbound efforts are impacting marketing results.
The following infographic comes courtesy of the Content Marketing Institute(CMI) and Demandbase. It’s a perfect introduction to content marketing for companies that are just coming to grips with the concept. There are so many content options available to marketers today, and it’s often difficult to visualize the ideal role each content type plays in the typical sales/marketing funnel.
According to a recent survey, a vast majority of salespeople and marketers feel their demand generation campaigns are insufficient when it comes to helping them achieve selling success. In fact, 80% of respondents described their demand generation campaigns are ineffective or semi-ineffective, while only 20% felt they were fully effective.
Corporate Visions, Inc., a provider of sales and marketing messaging solutions conducted its second quarter survey on demand generation, which polled more than 440 B2B sales and marketing professionals globally.
Pardot announced a new relationship with Dell that will use Dell Cloud Business Applications to deliver its marketing automation software. The partnership is aimed at helping SMB companies use automation to create marketing programs that they can track and measure.
The Dell marketing automation solution offers services designed to get marketing organizations up and running quickly. It includes services for setting up email campaigns, developing web site forms and integrating Google AdWords and CRM systems. The Pardot package will include implementation services that are designed to speed adoption and time to value.
By Jon Russo, Founder & CEO, B2B Fusion
It’s time for the next generation of marketing automation – a revenue-generating marketing automation system that focuses on predictability, effectiveness and a holistic view of a prospect/customer situation, using the right analytics.
By Jon Russo, Founder & CEO, B2B Fusion
It’s time for the next generation of marketing automation – a revenue-generating marketing automation system that focuses on predictability, effectiveness and a holistic view of a prospect/customer situation, using the right analytics.
LeadLife Solutions released a new web site visitor tracking tool called Funnel Fixer, designed to capture critical information about anonymous digital behavior, such as pages viewed and activity prior to filling out a web form.
The solution is aimed at helping identify leads that convert – as well as those that don’t – and providing salespeople with important intelligence to identify sales ready prospects, enabling sales to customize their strategies.
While B2B organizations have traditionally focused on mapping marketing automation to CRM systems, business success today hinges on the integration of many different tools and platforms.
The 2012 Sales And Marketing Integration Awards highlight real-world organizational challenges, where companies dealt with extremely complex technology integrations, such as: New marketing automation solutions with existing salesforce.com environments; migrating from legacy CRM and data sources; and rolling out additional integrations for everything from Microsoft Outlook to the latest web conferencing platforms.
The Awards report recognizes the winners’ ability to establish systematic, repeatable processes for success with definitions and blueprints to optimize their internal operations; and to create improved conversion rates deeper in the funnel with targeted and relevant content.
Nearly 75% of companies consider their CRM solution to be their sales process, and as a result are not optimizing their sales execution, according to a new poll conducted by SAVO Group. In addition, 68% of those that have implemented a separate, formal sales process did report an increase in revenue.
The results are from a live poll of 176 participants conducted during one of SAVO’s educational webinars, “The View Beyond CRM: Reimagining Your Sales Process.”
The poll also revealed that more than 60% of respondents have not earned a positive ROI from their CRM systems. However, of the companies that have realized positive returns, those using technology as a means to reinforce and drive greater adoption of their sales process see greater impact.
