HubSpot today announced plans to open a European headquarters in Dublin, Ireland. The new office will open in January 2013 and will provide 150 new jobs within the next three years.
“Our Dublin office will hire aggressively in sales, marketing, account management and support,” accoridng to a HubSpot blog post. “This will provide support for our 600+ customers and value-added resellers outside the U.S.”
The vast majority (85%) of B2B organizations indicate that their customer and prospect data is frequently incorrect, out of date and/or obsolete, according to Demand Gen Report research. For OEMs and manufacturers with channel networks, however, the problem is amplified – poor data quality impacts their own businesses, yet it also complicates their channel partners' lead generation and sales efforts.
By Joe Cordo, CMO of Extraprise
Editor's note: this is the second in a two-part series. Read Part One here.
Last week, we discussed how to tie mobile and social profiles to the customer lifecycle in order to deliver the right kind of marketing to customers and prospects regardless of the channel. Today, we take it one step further by discussing the role of personalization and how it can be applied across multiple channels.
Sales performance management vendor Qvidian recently released a major update to its sales playbooks and analytics software, including tighter integration with the Salesforce.com platform.
Qvidian Sales Playbooks use an automated and standardized process to provide guidance, content assets, coaching tips and best practices to salespeople, based on the context of a particular deal. The content and best practices being offered can vary to match a specific selling situation, and Sales Playbook content is managed and delivered from within Salesforce.com.
This year's Dreamforce event, held last week in San Francisco, was certainly bigger than ever, with Salesforce claiming around 90,000 attendees. And while Dreamforce is increasingly known for its circus-like atmosphere, superstar keynotes and massive presence in downtown San Francisco, there's also plenty of news and trend-spotting going on.
Here's a roundup of the product announcements and most interesting trends from Dreamforce 2012, with a focus on items of interest to DGR's audience.
Treehouse Interactive this week announced a series of updates to the company's MarketingView marketing automation solution, including new tools and tighter integration with the Salesforce Sales Cloud platform.
The Salesforce Sales Cloud enhancements integrate Treehouse marketing automation with Salesforce lead, contact and opportunity object data. The goal, according to Treehouse, is to allow companies to automate their lead nurturing based on multiple attributes, including opportunity stage, vertical market and product purchase history. Marketers can also engage in post-purchase nurturing for customer upsell, cross-sell, on-boarding and retention campaigns.
The Salesforce Marketing Cloud may be one of the main attractions at this week's Dreamforce event in San Francisco, but we were just as intrigued by some big changes involving the company's Data.com Social Key service that we saw demoed earlier today.
Data.com currently gives Salesforce users intelligence on sales leads based on two primary sources: its crowdsourced Jigsaw contact database, and business/firmographic data sourced from Dun & Bradstreet profiles. In the future, however, Salesforce wants to turn Social Key into a potent social-media intelligence gathering tool.
Bizo, a business audience marketing company, yesterday introduced two new solutions aimed to help business marketers more efficiently pinpoint and reach specific prospects online: 1) Bizo Company Targeting; and 2) Bizo CRM Retargeting. Bizo unveiled these new solutions during Dreamforce 2012.
The Bizo Company Targeting solution enables marketers to run focused online campaigns against their targeted accounts, nurturing employees at a target prospect organization wherever they travel across the web. In addition, marketers can use this platform to connect with existing customers through new products and services.
Demandbase, a provider of B2B targeting and personalization tools for marketers, has introduced an API designed to integrate its Real-Time Identification solution with the Salesforce CRM platform.
Demandbase Real-Time Identification gathers information and insights on anonymous web site visitors, allowing a marketing organization to learn more about prospects and to offer personalized data targeted to specific companies. With the new API, this data can be pushed directly into Salesforce, making it available to an organization's sales team.
Marketing automation software provider Lyris last week introduced a new software platform, Lyris One, the puts the focus on integrating and leveraging “Big Data” sources with a company’s B2B marketing campaigns.
According to a company news release, the Lyris One platform is designed to take advantage of both structured and unstructured data sources in order to build, execute and manage B2B marketing campaigns. The software can analyze customer data gathered from social media feeds, email, CRM and other enterprise applications – including the massive, unstructured data sources commonly referred to as “Big Data,” and which hold increasingly valuable insights for enterprise B2B marketing organizations.
