Salesforce.com reported yesterday that it beat Wall Street expectations for its Q3 2012 earnings, and that it is on track to become the first cloud computing company with a $4 billion revenue run rate.

The CRM vendor reported revenue of $788 million, or 33 cents a share, an increase of 35 percent from Q3 of 2011. The company also reported a net loss of $220 million, or $1.55 a share, mostly due to a one-time tax-related charge. Excluding the charge, the company would have reported earnings of 33 cents a share.

Twitter has announced new features for its web site and mobile apps designed to simplify the process of sharing and finding content.

Users will now have the ability to email tweets more easily from the Twitter web site. The embedded option, which will be available through a new "More" icon next to the existing "Favorite" icon, will open an email window.

On November 14, Marketo announced the launch of LaunchPoint, the company's new partner ecosystem. The announcement was the third in a series related to the company's Marketing Nation initiative, which was launched in late October.

The current announcements related to the Marketing Nation initiative include:

Marketo Program Exchange. Marketo is developing a shared library of pre-built, verified marketing programs for the company's user community. Program Exchange templates cover categories such as lead scoring, email campaigns, lead nurturing, webinar creation and SEM.

While content marketing is now a common practice, many businesses still fail to measure the outcome of their programs, according to the results of a new B2B marketing survey from Curata.

The company's second annual B2B Marketing Survey, conducted in October 2012, included more than 450 marketing professionals. This year, 82% of the respondents ranked content marketing as their most important objective, up from 78% last year. According to the survey, the three most common content marketing objectives include driving sales, establishing thought leadership and boosting brand awareness.

Marketing automation vendor eTrigue Corporation announced a new progressive profiling feature designed to reduce online form abandonment and improve its customers' data-gathering capabilities.

The company's Dynamic Progressive Forms (DPF) are designed for use with its flagship DemandCenter marketing automation suite, according to an eTrigue news release. Marketers using DPF will be able to request information from web site visitors gradually, using a pre-programmed sequence. This includes options to gather web-form data via progressive profiling – requesting additional information in a linear and systematic fashion – or based on the context of a user's interactions with the web site.

Marketing automation vendor Marketo today released Marketo LaunchPoint, the company's new partner ecosystem. Launchpoint includes partnerships with more than 65 companies from online advertising , events and webinars, content marketing, top-of-the-funnel conversion, lead-data enrichment, social media, sales tools, analytics and big data, lifecycle marketing and services solutions.

Marketing automation vendor Eloqua is coming off a busy few months. In August, the company issued its IPO; the stock, which went public at $11.50 a share, currently trades around $19. Last week, Eloqua followed up with its biggest user conference to date, including more than 1,500 customers and partners.

Demand Gen Report sat down with Eloqua CEO Joe Payne last Thursday for the following interview. We covered a lot of ground, including three topics that we'll share here today: Eloqua's take on mobile technology, the company's move towards industry-vertical solutions, and its approach to the SMB market.