Influitive has acquired Engagio, a social web platform for searching, discovering and monitoring social conversations. As part of the acquisition, all Engagio employees will join the Influitive team. Influitive will also integrate Engagio’s suite of social technologies into AdvocateHub, it’s well-known advocate marketing platform.

Influitive helps companies manage and mobilize their advocates, fans and evangelists, driving more of the references, referral leads, success stories and social media interaction, according to an Influitive press release.

 “Over the next ten years, IBM will sell more to the CMO than to the CTO.”

That’s a direct quote from Ginni Rommety, CEO of IBM, and there might be no better illustration of the change that is sweeping the art and science of marketing. The company that has built more than 100 years of technology sales is leading the shift toward marketing technology and automation.

ONTRAPORT, a provider of business and marketing automation technology, launched an integrated business and marketing automation platform designed to address the challenges and needs of entrepreneurs and small businesses.

Eloqua confirmed that shareholders will vote on the company’s proposed acquisition by Oracle at a special meeting on Friday, Feb. 8. The marketing automation vendor also reported strong 2012 financials, with higher overall revenue that was led by a sharp increase in professional services revenue.

Demandbase, which offers a real-time targeting and personalization platform, received a U.S. Patent that protects the processes used to identify businesses visiting web sites through the use of network Internet Protocol (IP) addresses.

Black Ink, a business unit of Winsper, released its Eye On Enterprise Marketing ROI Suite that integrates with marketing automation systems and other enterprise platforms to track marketing’s contribution to the bottom line.

Eye On is a real-time, SaaS solution that reports on more than 50 interdependent key performance indicators (KPIs). Company officials said the suite works in any database environment, including enterprise resource planning, salesforce automation, marketing resource management, marketing automation, and point-of-sale systems.

Content superstars such as Joe Pulizzi, Founder of the Content Marketing Institute, and Ardath Albee, CEO of Marketing Interactions, are slated to speak at this year’s Content2Conversion Conference, presented by Demand Gen Report. The event will be held April 22 to 23, 2013, at the Times Center in New York City.

During the two-day event, thought leaders will share their expertise with organizations striving to stand out in the emerging world of content marketing. Touted as a must-attend event for education and networking, B2B and channel executives attending C2C will learn the ins and out of mapping, developing and utilizing content marketing to nurture buyer relationships and enhance conversations with clients and prospects.

TeleNet Marketing Solutions, a B2B lead generation firm, reported that revenues were up 7% and the company added seven customers and 14 employees in 2012.

Of the seven new clients, three have annual revenues of more than $1 billion. Kathy Rizzo, TeleNet’s Vice President of Sales and Marketing, credited the success to the company’s strong relationships with the businesses it represents.