Leads360, a provider of cloud-based sales automation technology, announced the availability of Performance-Based Distribution and Lead Scoring features.

Performance-Based Distribution continuously learns and self-tunes based on real-time sales representative performance to optimize lead assignment, according to company officials. Lead Scoring gives Leads360 customers the ability to quickly differentiate leads based on their quality score and uses the score to improve lead distribution and sales follow-up; helping sales reps prioritize leads that have a greater chance of converting.

HubSpot yesterday announced the acquisition of startups Chime, a notification aggregator, and PrepWork, a calendar app.

Chime created Chrome plug-in that enables users to receive social media notifications via their browser while PrepWork constructed a platform which syncs with a user’s calendar to offer relevant, contextual information to offer insights to those on a meeting.

Infusionsoft kicked off its InfusionCon 2013 users’ conference by unveiling its 2013 Spring release, which adds a campaign library, social tools, and a centralized daily task manager to the company’s marketing automation software.

“2012 was the year that small business went big,” Clate Mask, CEO and Co-Founder of Infusionsoft, told the more than 2,000 attendees of the conference. He then shared some statistics regarding Infusionsoft’s current customer base, including that they captured 40 million leads, sent 80 million emails a week with 99.5% email deliverability and processed 1.5 billion in transactions through the company’s software in 2012.

Marketing operations is no longer an island of misfit projects, inhabited by IT guys spitting out reports and financial types poring over budgets. Today’s data-driven B2B marketing organizations rely heavily on marketing operations to improve the performance, effectiveness and accountability of the overall marketing efforts.

“The demand for measured marketing coupled with the evolution of marketing technologies and processes have made marketing operations the nucleus of the marketing organization,” said Dustin Ritter, VP of Marketing, MarcomCentral. “Marketing operations enables marketers to quantify their efforts like never before and is essential in achieving progressive initiatives such as the real-time use of data, marketing automation, hyper-relevant content, and closed loop reporting.”  

Brainshark launched SlideShark Broadcasting, which makes it possible for in-person or remote attendees to view presentations in real time and provides presenters with in-depth information about attendees.

 With the launch of SlideShark Broadcasting, presenters using SlideShark on iPads and iPhones can:

•  Tap within the app to begin broadcasting their live presentations. Presenters each have a unique URL with their username that attendees use to join the broadcast;
• Invite attendees by email from within the app — either before the presentation starts or even during it — to click the link to join the broadcast;
• Receive visual alerts when someone enters/exits a broadcast; and
• Get an in-depth report on who attended the broadcast and for how long.
  
  

The D&B360 solution for company data and insights from Dun & Bradstreet is now integrated into the marketing automation suite from Eloqua and has been added to the Eloqua AppCloud.

Through D&B360 for Eloqua, customers can access streamed, continually updated D&B data and insights on more than 220 million companies and 100 million people. With D&B360's new capabilities, B2B marketers can now conduct advanced segmentation, identify the best new opportunities and communicate targeted messages that resonate with key decision makers.

Vidyard, a video marketing platform for business, secured $6 million in Series A financing.

OMERS Ventures led the round of funding, along with current investors iNovia Capital and SoftTech VC, and Jill Rowley of Eloqua participated with a personal investment in the company. The Series A financing positions Vidyard to meet the growing demand from marketers for powerful, actionable data for their video content, company officials said.

TreeHouse Interactive, a provider of partner relationship management technology, unveiled Reseller View Mobile, a customizable, full-featured solution that is optimized for mobile devices. The announcement was made at Microsoft Dynamics Convergence 2013 in New Orleans.

Reseller View Mobile extends enterprise-class partner portals so that channel partners now have access to the tools needed to more effectively sell products, provide service, and support their customers from any location, according to company officials. The solution is compatible with most mobile browsers, is immediately available and does not require users to update their mobile devices.