In an effort to address mobile security concern when enterprise systems are being accessed remotely, SAP has announced a partnership with Mocana to rebrand the Mocana Mobile App Protection as the SAP Mobile App Protection.
The security solution allows clients to modify usage and security policies on iOS and Android apps without coding, according to company officials. The announcement was made at the SAPPHIRE NOW conference in Orlando, Fla.
Lattice Engines announced the latest release of its analytics platform, Lattice salesPRISM, which combines social data with predictive capabilities enabled by Big Data.
The new release of Lattice salesPRISM expands the cloud-based platform’s use of social information. Company officials noted that salesPRISM continually monitors social data allowing for a comprehensive understanding of trending activities such as posts, job listings or firmographic data. By combining it with other Big Data and proprietary data sources and applying predictive analytics, salesPRISM directs sales and marketing to the leads with the greatest propensity to buy.
Shares of Marketo will start trading this morning at $13 a share, company officials announced.
Marketo will begin trading 6,059,509 shares of its common stock offering on the NASDAQ Global Select Market under the symbol "MKTO."
At last week's SiriusDecisions Summit, there was a lot of discussion about the role that tight, multi-system data integration will play in the future of marketing technology. It's an interesting and relevant topic, given some of the announcements being made this week at the Silverpop Amplify 2013 event.
Silverpop recently announced Email Insights — an application, built in conjunction with email analytics provider Litmus that allows marketers to preview and control how their email renders across multiple platforms and devices. In addition, Silverpop has unveiled Universal Behaviors, a much broader data-integration and behavioral marketing platform.
At last year’s SiriusDecisions Summit, the big news was the firm’s updated Demand Waterfall — a well-known and widely adopted approach to multi-channel lead sourcing. This year’s Summit, held last week in San Diego, focused on how B2B marketers have (or in some cases have not) adopted the updated Demand Waterfall.
At the same time, the Summit also offered an interesting look at how changing technology and new content trends continue to rewrite the rules of the B2B marketing game.
By Brian Reilly, VP of Marketing Automation Services, Harte-Hanks
CMOs have a lot on their plates. One thing that’s most often top-of-mind is marketing automation. The overriding consideration is ensuring that marketing automation is a good investment both for the organization and its stakeholders. To help keep the focus on what’s most critical, I suggest breaking the umbrella concept of marketing automation into these very familiar areas: process, resource management and technology.
LeadValu’s Lead Retrieval app connects LeadValu's Lead Retrieval system to Salesforce to provide contact and lead information during trade shows and other events.
Limelight Networks unveiled the next generation of its Limelight Orchestrate Digital Presence Platform, which integrates content management, video and cloud storage under one platform.
Orchestrate V2.0 includes a broad range of innovations to help Limelight customers leverage video, rich media, web and social content to create consistent digital experiences across channels, devices and geographies, said company officials.
Eloqua won Best Marketing Automation Solution at the 2013 CODiE Awards, hosted by the Software & Information Industry Association (SIIA).
The Eloqua platform was recognized for being one of the first solutions to integrate HTML 5 with an intuitive interface that assists in lead generation, marketing execution, managing campaign performance and tracking revenue growth.
In response to the increasing demand for third-party digital marketing services, Marketo launched the Marketo Agency Program.
With 50 partners already participating in the program, the Marketo Agency Program is an automated platform that tracks leads in various forms from social, lead interaction and sales-ready status, according to company officials. Clients also gain access to Marketo’s Marketing Nation.
