Microsoft named Satya Nadella — the company’s EVP of Cloud and Enterprise — as its new CEO and member of the Board of Directors.

Since joining Microsoft in 1992, Nadella has played a major role in the company’s shift to the cloud and the evolution of one of the world’s largest cloud infrastructures. This move comes at a time when many B2B marketers are gravitating toward cloud computing as a way to provide employees with immediate and cost-effective access to corporate data from any location.

Revenue marketing impacts a number of initiatives — sales and marketing alignment, demand generation and lead management, just to name a few.

The Pedowitz Group recently brought together a number of senior marketing executives for targeted discussions about the topic of ROI and how it relates to the various aspects of marketing. The event, titled REVTalks 2014: The Revenue Marketing Summit, was modeled on the popular TEDTalks, which offer short presentations with focused themes.

NetSuite achieved a 35% year-over-year growth in revenue for Q4 2013 and a 34% increase in overall revenue compared to the previous year.

Furthermore, the company reports its operating cash flow increased by 29% in Q4 2013, finishing at $17.3 million. The operating cash flow for the fiscal year increased by 15% over the previous year, ending at $62.2 million.

Corporate Visions, a provider of solutions designed to help B2B companies enhance customer interactions, reported an 111% increase in revenue and a 95% increase in bookings for fiscal 2013.

The company’s growth was fueled by the acquisition of Executive Conversation in November and BayGroup International this past April. Other highlights include:

SAVO Group, a provider of sales enablement technology, announced strong growth entering 2014, generated by multiple new product launches and key partnerships.

The company recently acquired StoryQuest, Inc., a provider of digital postcard technology. This addition to SAVO’s sales enablement portfolio incorporates industry thought leadership and corporate content within a recorded digital message that transforms customer communications into personalized conversations, content marketing collateral, and lead generation solutions that arm sales reps with the right tools to align with prospects and customers at each stage of the buying cycle. 

Salesfusion acquired LoopFuse, a sales and marketing automation software provider, for an undisclosed fee. The acquisition aims to promote further growth by Salesfusion in the mid-market business.

The purchase of LoopFuse will allow Salesfusion to integrate social media publishing and monitoring tools directly into the Salesfusion suite. The combined technologies will offer Salesfusion customers social listening, publishing and nurturing tools, along with predictive analytics.

Act-On Software posted a 215% increase in revenue for fiscal 2013 and ended the year with more than 2,000 customers, representing a wide range of sizes and industries.

In addition, the company doubled its workforce to 250 employees and opened three new offices, expanding its reach across three continents and seven office locations.

With the demand for content at an all-time high, many marketers are turning to curation to fill the gaps. When done thoughtfully, curation can be a useful strategy to ensure a steady flow of content for all stages of the sales funnel, particularly lead generation.

Content curation is a learning process that becomes easier and more consistent over time, observers noted.