HubSpot announced the pricing of its IPO, offering five million common shares at $25 per share. The price is on target with company estimates in its IPO filing shared in August, and can raise as high as $125 million.

Trading on the New York Stock Exchange under the ticker symbol “HUBS,” the company stated that shares became available on October 8, 2014. HubSpot has also granted a 30-day option for underwriters to purchase an additional 750,000 common shares to cover any over-allotments.

Conductor, a web presence management provider, announced the latest upgrades for Searchlight, the company’s web presence management platform, at its annual C3 Conference in New York City. The new features — Content Mapping, Location and Device Reporting and YouTube Reporting — are designed to provide a more holistic view of content campaigns and help users understand their overall brand presence.

“Name-brand companies are still missing from organic search, and are taking the easy way out with paid advertising,” said Seth Besmertnik, CEO at Conductor, during his opening keynote session at the C3 Conference. “This should be motivation for other companies to revolutionize the way they engage their target audience with the right messaging.”

Francisco Partners, a tech-focused private equity firm, announced it has reached a definitive agreement to acquire Vendavo, a B2B pricing solutions provider. The acquisition is designed to promote further growth — expanding its marketing and sales team while also boosting cloud development.

"Pricing is one of the most important factors for driving profit to the bottom line, and Vendavo is an early mover in the B2B pricing space," said Petri Oksanen, a partner at Francisco Partners. “We look forward to partnering with the Vendavo leadership team to capitalize on this market opportunity and accelerate growth."

Oracle Marketing Cloud announced that it has expanded its integration with Box, a cloud-based content management service for businesses. The integration with Box is designed to help marketers improve collaboration, streamline processes and better manage digital assets.

The integration intends to help marketers quickly and effectively plan, produce and publish marketing content, while also providing a single location to store and manage assets. Oracle Marketing Cloud customers can develop content with commonly used tools, such as Microsoft Office products and PDFs, and convert these into HTML5.

SlideShare, LinkedIn’s presentation sharing platform, announced the availability of its iOS mobile application. The app was designed for the iPhone 6 and iPhone 6 Plus, and was built on Swift — the programming language for iOS and OS X.

The app is positioned to deliver personalized content from roughly 15 million presentations through the user’s mobile device. The app offers a news feed tailored to the user, intended to display content from other SlideShare users within their professional network. The news feed can also share content from categories and topics the user is interested in.

Act-On Software and Ifbyphone, a voice-based marketing automation platform provider, announced a partnership intended to add call tracking to Act-On’s list of metrics.

The integration is designed to Ifbyphone’s call conversion analytics to Act-On’s marketing automation platform, which can then be leveraged to enhance lead generation and scoring.

Email continues to play a pivotal role in the B2B marketing landscape.Marketing Sherpa states that 60% of marketers say that email marketing is producing ROI for their organization, demonstrating the continued value of the channel to B2B marketers.

With the average person projected to send and receive close to 200 emails per day — according to a report from the Radicati Group — email management services such as Mailstrom and Unroll.me have grown more appealing, causing many B2B email marketers to revisit their best practices for timing and frequency of emails. These services are designed to give users control of when, how often and in what format they receive emails from specific senders.