Inbound Marketing Celebrates 4,000th Anniversary
Jeff Winsper, President, Black Ink
News flash everybody. Inbound marketing is so old school. Some claim even back to the 11th century BC. I was being generous in my headline.
I get a chuckle when B2B marketing practitioners glom onto a fancy new name for some marketing principle that has been around for thousands of years. Then everybody rallies the wagons and wails on the bugles as if there some new magical way to create demand for consumers. Inbound marketing is in effect the same principle as “pull marketing.” Of course, we remember the classic “push, pull marketing” from our marketing 101 class. I’ll frame up the situation as a refresher to make the point.
- Written by Brian Anderson
NewsCred
SoMedia Networks
All B2B marketers want to keep the sales funnel filled with top-notch leads. But many factors — including the target industry, complexity of the sales cycle and size of the marketing and sales teams — can determine the success of a company’s lead generation efforts. As a result, many firms turn to third parties to ensure a continuous flow of prospects.
Vidyard
A large majority (85%) of email marketers feel that their current systems meet their requirements. In addition, 84% are likely to recommend the product they use.
Over the past few years, many B2B organizations have been growing their inside sales teams, spurred by the better conversion rates and lower costs compared to a traditional sales team.
Workato
Once upon a time, a salesperson would knock on a door, shake some hands, and look his prospect right in the eye. Sales were all about building real, lasting relationships. Today, relationships matter more than ever. Friends do still buy from friends, but they do it online, not at the corner store. Social media may be “social,” but gone are the days of sitting over a cup of coffee for an hour with a prospect.