The DialogTech Voice360 platform is a call analytics and automation solution designed to help marketers drive conversations with prospects that enhance revenue opportunities and maximize ROI.

Leadspace has partnered with Madison Logic Data, a move intended to provide Leadspace customers with access to Madison Logic Data’s database of key indicators of B2B buying intent.

The partnership is positioned to provide Leadspace customers with visibility into the topics that target companies and individuals are researching and help them score and prioritize leads.

The SalesChoice Insight Engine is a predictive sales analytics platform intended to help sales teams forecast potential sales opportunities and focus on high-value target accounts.

By Tyler Lessard, CMO, Vidyard

As the CMO of a video marketing platform company, I understand that you might feel skeptical when I say that video is now a critical part of digital marketing programs — and that moving beyond YouTube as a hosting platform is becoming a strategic imperative for modern marketers. However, the independent research analysts at Forrester have just published a detailed report on this topic that brings to light some of the key limitations that marketers face with YouTube and what they need to consider as they expand their use of video across marketing and sales.

As part of its Oracle Data Cloud, Oracle has released a B2B data set designed to increase the amount of information available to B2B marketers to help identify, qualify and target new audiences with relevant cross-channel messaging.

The offering, Oracle Data as a Service (DaaS) for Marketing, was formed in collaboration with several B2B data providers, including Dun & Bradstreet and Madison Logic. The data positions B2B companies to refine their anonymous audience targeting through digital media, as well as enhance their databases with accurate information to enhance messaging and personalization.

Investment firm Kennet Partners and co-investor Joe Wang have acquired majority ownership of TreeHouse Interactive, a provider of partner relationship management and marketing automation solutions. The financial terms of the deal were not disclosed.

Wang, who previously served as President and CEO of LANDesk Software, will take over as Chairman and CEO of TreeHouse Interactive. Craig Flynn and Erich Flynn, the company’s sole shareholders, will remain with the firm and collaborate with Wang in development and sales leadership positions. Craig Flynn will continue to drive product engineering and innovation in his role as EVP of Engineering. Erich Flynn will lead the company’s sales efforts as Chief Revenue Officer.