Cintell, a customer intelligence platform provider, has raised $800,000 in a successful round of financing. The funding is intended to help enhance product development, while also continuing the company's employee growth.

Launched in early 2015, Cintell has signed on several notable advisors, including Ardath Albee, CEO of Marketing Interactions; and Ann Handley, Chief Content Officer at MarketingProfs. The company also hired Shyam Vaidhyanathan as the company's CTO, and opened a new office in Boston.

Swrve is a mobile marketing automation solution designed to help marketers enhance mobile engagement with data-driven tools and insights into how users are interacting with the company's mobile app.

By Brendan Cournoyer, Brainshark

When people talk about sales enablement, the word "content" tends to come up a lot. There’s a reason, of course. Sales enablement is all about putting salespeople in the best position to have more successful conversations with buyers, and reps rely on great content to help nurture and move those conversations forward.

So where is that content coming from? More often than not, it’s becoming the marketing team's responsibility to deliver it. This makes sense because content is the core of most B2B marketing strategies these days. It only makes sense that those content-creation responsibilities would extend to sales enablement as well.

Staples has acquired Makr, a design and print mobile app for small businesses, for an undisclosed fee. The acquisition positions Staples to offer companies a tool for designing and uploading logos to create branding materials — such as business cards and event t-shirts.

Available for iOS devices, Makr is designed to offer SMBs a branding tool that can help create items that help promote their business at events such as conferences and trade shows. The app boosts Staple's mobile offerings and expands its design services. Makr will continue to operate under its original name and in its current location.

LeanData, a lead management solutions provider, released updates to its Account Based Lead Management Suite designed to boost account-based marketing, demand generation and sales initiatives.

One of the updates includes LeanData's integration with Marketo Webhooks. The integration positions LeanData users to build customer lists for account-based lead nurturing. The integration can also sync account details with leads found within the user's marketing automation system.

Evergage, a real-time personalization solutions provider, has integrated with Google Analytics to position users to analyze and track buyers receiving personalized experiences through the Evergage platform.

The integration is designed to enable various metrics to be passed from the Evergage platform to Google Analytics, including impressions, click-through-rates and dismissals on personalized messages. The integration also positions users to transfer buyer segments to Google Analytics to enhance targeting capabilities.