Online conferencing and webinar services provider ReadyTalk will enhance its existing integration with Marketo, positioning users to gain insight from in-event chat interactions to supplement data from attendee polls and surveys.

Salesforce has signed a definitive agreement to acquire SteelBrick, a quote-to-cash software provider. The deal is worth approximately $360 million, according to a filing to the U.S. Securities and Exchange Commission.

Traditional direct mail — the stuff that is delivered to your snail mailbox — is still an important means of communication, and we are seeing early signs of a resurgence in its use in 2016.

Marketing has made the shift from print to digital, meaning that tomorrow’s Mad Men have to evolve their marketing skills to be successful. This infographic from Marketo highlights the roles, skills and opportunities digital marketers have in today’s B2B marketing landscape that yesterday’s Mad Men couldn’t imagine.

[Click To Expand]

Source: Marketo

In the world of B2B marketing, we often talk about the importance of people — whether that means understanding your company’s audience, personalizing content or connecting with customers on an emotional level. But the “people” part of the marketing equation actually starts within the walls of your organization. In order to imagine and execute cutting-edge and compelling marketing campaigns, you need the right team members.

OrderCloud, by Four51, is a cloud-based B2B e-commerce platform designed to help businesses create custom e-commerce solutions quickly and efficiently.