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Solution Spotlight

This section highlights the latest products, tools and services that will have an impact on a B2B marketing team's daily initiatives. Fill out our submission form if you think your product is a fit.

Spotlight: OptifiNow’s SaaS Enterprise Offering

Enterprise technology from OptifiNow bridges the gap between marketing generated leads and sales converted customers. Marketing professionals use OptifiNow to manage leads and to create campaigns to nurture those leads into qualified sales opportunities. Sales professionals use OptifiNow to turn qualified opportunities into closed sales.

Spotlight: Bonfire From Couch & Associates

Bonfire from Couch & Associates is a hosted and managed marketing automation solution that allows marketers to establish and maintain a dialog with prospects over time as they evolve from being passively interested to actively searching to fully engaged and ready to purchase. Through a series of automated, timed communications,…

Solution Spotlight: Acquisio Performance Media Platform

The Acquisio Performance Media Platform helps B2B marketers optimize their paid media campaigns across all online channels. The platform was designed for search marketing, and it now includes support for mobile ads, Facebook ads, and display ads on Google Display Network and all major real-time bidding (RTB) networks.
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Solution Spotlight: NetFactor VisitorTrack And DiscoverOrg

NetFactor’s VisitorTrack and DiscoverOrg have teamed up to announce a partnership designed to benefit B2B sales and marketing organizations. VisitorTrack allows DiscoverOrg’s customers to instantly transform their lead lists from cold to hot. At the same time,  DiscoverOrg’s IT Org Charts solution gives VisitorTrack customers the right information at the…
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Spotlight: Bulldog Solutions RevenueForce

Bulldog Solutions’ RevenueForce system is a holistic approach to marketing campaign architecture, design and execution. RevenueForce incorporates audience acquisition, buyer insight assessments, solution nurturing and sales enablement into a highly focused campaign aligned to unique buyer issues.
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