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Solution Spotlight

This section highlights the latest products, tools and services that will have an impact on a B2B marketing team's daily initiatives. Fill out our submission form if you think your product is a fit.

Infer Debuts Behavior Scoring Solution for ABM

Infer Debuts Behavior Scoring Solution for ABM

Building on Infer’s lead behavior and account fit scoring models, the company’s new Account-Based Behavior Scoring allows marketing teams to laser-focus their ABM campaigns on deals that are most likely to close quickly. FEATURES/FUNCTIONALITY Infer’s Account-Based Behavior Scoring can help marketers identify marketing-qualified accounts (MQAs), drive engagement with the right…
Act-On Debuts New Module For Social Media Attribution

Act-On Debuts New Module For Social Media Attribution

Act-On’s Advanced Social Media Module adds social publishing, listening and reporting capabilities to the company’s marketing automation platform. The company says the solution can provide marketers with a clearer picture of social media's overall business value, including its role in powering the larger customer experience (awareness, acquisition, retention, expansion) and…
Sales Leads Introduces InSight For Data-Driven Lead Analysis

Sales Leads Introduces InSight For Data-Driven Lead Analysis

InSight by Sales Leads is a customized B2B prospecting solution that can help sales teams eliminate the need for researching leads and accelerate their sales process with targeted contact data and relevant company insights. The tool analyzes, procures and organizes data from thousands of sources to provide leads that specifically…
Madison Logic Unveils Data-Driven ABM Solution

Madison Logic Unveils Data-Driven ABM Solution

Madison Logic Activate ABM is an account-based marketing (ABM) platform designed to unify targeted advertising and content syndication tactics to drive B2B marketers’ lead generation programs. The solution features an ABM-centric data management platform (DMP) to identify and reach the most engaged audiences at scale.
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