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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

HubSpot Adds LinkedIn Lead Gen Form Creation To CRM

HubSpot Adds LinkedIn Lead Gen Form Creation To CRM

Users can now create LinkedIn Lead Gen Forms from within HubSpot’s free ads tool. Following the addition of ads tools to the HubSpot CRM in July, the new functionality positioned marketers to collect leads from their ads on LinkedIn using pre-filled forms that can be set up within the connected HubSpot platform.
Invoca Secures $56M In Latest Funding Round

Invoca Secures $56M In Latest Funding Round

Invoca has raised $56 million in new capital, bringing the company's total financing to date to $116 million. The AI-powered call tracking and conversational analytics company plans to use the funding to accelerate product development and broaden its partners in digital advertising, marketing technology, CRM and affiliate marketing.
Terminus Unveils New ABM Platform Capabilities For Targeting & Engagement

Terminus Unveils New ABM Platform Capabilities For Targeting & Engagement

Terminus has revealed new updates to its ABM platform that aim to help B2B marketers combine more data sources, automate outreach and improve current account-based reporting capabilities. Features include new ad automation, native intent data features and advanced conversion tracking capabilities designed to enhance account targeting and engagement.
LinkedIn Updates Pages To Boost Employee Engagement, Brand Awareness

LinkedIn Updates Pages To Boost Employee Engagement, Brand Awareness

LinkedIn has updated its Pages offering with new features designed to boost employee engagement and develop a more human side to organizations. The updates are in addition to the many updated LinkedIn features this year, including a new engagement API for deeper audience insights, an updated Campaign Manager to deliver…
NewsCred Unveils Intelligent Intake Solution For Marketers

NewsCred Unveils Intelligent Intake Solution For Marketers

NewsCred revealed Marketing Work Requests, which aims to help marketers fulfill inbound requests from different areas of the organization through its new routing and prioritization solution. Once integrated into NewsCred’s content management system, the solution enables unification of the creative delivery process across the platform.
Demandbase Adds Service Providers To Its ABM Ecosystem

Demandbase Adds Service Providers To Its ABM Ecosystem

Demandbase has added service providers to the next phase of its ABM Ecosystem, which the company launched in May 2019. The goal of the ecosystem is to bring together best-of-breed B2B technologies and service providers to leverage data-driven insights on account-based audiences across channels.​
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