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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Seismic Unveils New Content Analytics Dashboards

Seismic Unveils New Content Analytics Dashboards

Seismic, a sales and marketing enablement software provider, has announced new content analytics capabilities designed to allow users to boost their effectiveness, drive revenue team alignment and deliver high-quality buyer experiences.
Hootsuite Announces Integration With Microsoft Dynamics 365

Hootsuite Announces Integration With Microsoft Dynamics 365

Hootsuite, a social media marketing and management platform, has announced an integration for its Global ISV program with Microsoft Dynamics 365. The partnership aims to help Hootsuite enterprise users generate new leads from their social media campaigns and improve customer engagement on social channels.
Salesforce Unveils Revenue Cloud To Help Orgs Enhance Revenue Growth

Salesforce Unveils Revenue Cloud To Help Orgs Enhance Revenue Growth

Salesforce has launched Revenue Cloud, a solution designed to help companies connect their sales, operations, partner and finance teams for accelerated revenue growth and improvement across every channel. The solution aims to help organizations to better invest in the channels and methods that drive revenue. Revenue Cloud is designed to…
Demandbase Debuts New ABM Platform Following Engagio Acquisition

Demandbase Debuts New ABM Platform Following Engagio Acquisition

ABM platform Demandbase has launched its newest solution Demandbase One, designed to help B2B revenue teams prioritize and engage target accounts across various channels for higher deal win-rates. The launch comes just a few months after Demandbase acquired Engagio, bringing two big ABM players together.
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