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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

GDM Group Unveils Programmatic Ad Buying Solution

GDM Group Unveils Programmatic Ad Buying Solution

Global Digital Marketing Group (GDM Group), a digital marketing performance company, has launched Convertuum, a programmatic solution designed to use predictive algorithms and retargeting features to help advertisers optimize campaign traffic.
Bizible Updates Custom Attribution Modeling With Machine Learning

Bizible Updates Custom Attribution Modeling With Machine Learning

Bizible, a B2B marketing attribution solution, announced it has updated its custom attribution modeling with machine learning recommendation capabilities. The new capabilities enable companies to define how marketing touchpoints contribute to a closed deal with a machine learning algorithm, which can recommend models based on historical conversion performance and specified…
Study: 74% Say Better Reporting, Measurement & Attribution Main Focuses In 2017

Study: 74% Say Better Reporting, Measurement & Attribution Main Focuses In 2017

Better reporting, measurement, attribution and data are marketers’ greatest areas of focus, according to new research commissioned by the Internet Advertising Bureau. A total of 74% of marketers, media buyers and AdTech executives say better reporting, measurement and attribution will command their attention in 2017. The study also found that…
TechTarget Unveils Updates To Priority Engine Platform

TechTarget Unveils Updates To Priority Engine Platform

TechTarget, an online media company and analytics provider, has announced upgrades to its Priority Engine platform, a SaaS-based data and marketing analytics tool that provides real-time access to accounts researching enterprise technology purchases in specific markets, according to the company. The new features are designed to help marketing and sales…
Radius Launches Data Quality Solution

Radius Launches Data Quality Solution

Radius announced it has launched Radius Data Stewardship, a data quality solution that enables marketers to cleanse data within customers’ CRM and marketing automation technologies. The product uses the Radius Business Graph to provide users accurate prospect and customer data on an ongoing basis.
CenturyLink Launches Big Data As A Service With Cloudera

CenturyLink Launches Big Data As A Service With Cloudera

CenturyLink announced it has launched Big Data as a Service (BDaaS) with Cloudera. The solution is designed to deliver data integration and analytics consulting to help customers build use cases for increasing sales and streamlining operations, the company said.
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