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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

BrightFunnel Launches Machine Learning-Powered Attribution Engine

BrightFunnel Launches Machine Learning-Powered Attribution Engine

BrightFunnel, a marketing attribution platform, has announced the launch of its Machine Learning Attribution Engine, which is designed to help marketers better predict which marketing investments lead to revenue. The company said the new offering builds on its previous patent filing on Dynamic Attribution Models.
Marketo Acquires Sales Engagement Platform ToutApp

Marketo Acquires Sales Engagement Platform ToutApp

Marketo, Inc. announced it has acquired ToutApp, a sales engagement software company. Terms of the deal were not disclosed. The company said ToutApp will fortify its strategy and portfolio of solutions for aligning sales and marketing and enhancing engagement, which includes its Marketo ABM and Marketo Sales Insights products.
Bizible Debuts Revenue Planning Product With Machine Learning

Bizible Debuts Revenue Planning Product With Machine Learning

Bizible announced it has launched a revenue planning solution that incorporates machine learning capabilities. The new solution, which relies on proprietary algorithms, enables B2B marketers to do channel mix modeling and forecasting dynamically using historical data and various “what if scenarios.”
DigitasLBi To Launch New CRM Hub

DigitasLBi To Launch New CRM Hub

Publicis.Sapient announced the launch of a new CRM hub within its ad agency DigitasLBi that focuses on building relationships between brands and customers. The company is developing the hub with help from its customer engagement agency Kitcatt Nohr and marketing agency Chemistry.
HubSpot, Shakr Launch Video Creation Tool For Instagram Stories

HubSpot, Shakr Launch Video Creation Tool For Instagram Stories

HubSpot has announced a partnership with video creation platform Shakr to launch StoriesAds.com, a platform that helps marketers create video content for Instagram’s vertical format. The platform is designed to provide advertisers and marketers the tools they need to build Instagram videos from a web browser.
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