News Briefs

Cision Unveils Data-Driven Measurement Solution For Earned Media

Cision announced the launch of a new solution designed to help companies measure the impact of earned media and PR efforts.

November 9, 2017
Written by Brian Anderson

LogMeIn Launches New Video Platform For Webinars

LogMeIn, Inc., a SaaS collaboration platform, has announced the beta release of GoToStage, an all-access, on-demand video platform designed to help marketers generate awareness and demand. The new platform aims to bring flexibility to host, promote and view webinars on-demand.

November 8, 2017
Written by Stephen Betz, Contributing Editor

Seismic Integrates With Microsoft Office 365, Adds AI To Enablement Platform

Seismic, a sales enablement solution provider, has announced a series of product updates and integrations for existing programs with Microsoft services. The company has also integrated Microsoft AI across its entire platform, which will bring a predictive content engine that is designed to automatically rank the most relevant assets for…

November 6, 2017
Written by Stephen Betz, Contributing Writer

ZoomInfo Unveils Salesforce DaaS Solution

ZoomInfo, a B2B data provider, announced it has expanded its offering with a Salesforce Suite designed to help sales and marketing reps engage prospective customers effectively within a Salesforce workflow environment.

November 2, 2017
Written by Brian Anderson

Marketo Names Sarah Kennedy As New CMO

Marketo announced the hiring of Sarah Kennedy as its CMO. In her new role, she will sit on the executive board and report directly to Steve Lucas, the company’s CEO.

November 1, 2017
Written by Stephen Betz, Contributing Writer

Openprise Unveils GDPR-Focused Updates To Data Orchestration Platform

Openprise, a data orchestration solutions platform for marketing and sales, announced new capabilities designed to provide visibility, control and access management inside and outside of users’ databases, without the added complexity of traditional compliance solutions. The changes to the platform aim to comply with the upcoming EU General Data Protection Regulation (GDPR).