COVID-19 Update
Subscribe

News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Study: Roughly 20% Of B2B Marketers Can Tie Revenue To Live Events

Hosting live events are growing in importance for B2B professionals, but according to a new report from Certain and Heinz Marketing, attributing event spend to revenue generation is a difficult task. The report showed that, of the one in four companies that spend 25% to 50% of their marketing budget…

WeWork Acquires Conductor, Sets Foundation For Digital Business Services

Conductor, the organic marketing and content intelligence platform, has been acquired by the coworking and office space company WeWork for an undisclosed fee. With the acquisition, Conductor is positioned to grow its enterprise marketing cloud while WeWork expands its portfolio to offer services and solutions that go beyond physical office…

Bigtincan Partners With BPM Works, Adds Content Development Resources

Bigtincan, a mobile sales enablement automation solution powered by AI, announced a strategic partnership with BPM Works, a marketing and sales enablement company specializing in digital content solutions. The partnership positions users to supply sales reps with relevant content to fuel buyer conversations and accelerate deals.

AdRoll Launches B2B Business Unit Amid Rebrand

AdRoll has announced a corporate rebrand and unveiled a new B2B division called RollWorks in response to growing demands from B2B marketers to better align resources with sales. AdRoll Inc. will now operate as AdRoll Group and will include two separate divisions: the E-commerce Growth Platform for B2C brands and…
Subscribe to this RSS feed