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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Smartling Introduces New Translation Portal

Quick Scoop: Smartling released Smartling Translate, a new translation portal. The solution seeks to instantly translate content into hundreds of languages while adhering to style guidelines, brand voices and more. The technology leverages Smartling’s patent pending LanguageAI platform.

People.ai Unveils AccountGPT To Streamline Account Planning

Quick Scoop: People.ai enhanced its account planning application through an AI-driven application called AccountGPT. AccountGPT leverages generative AI and large language models to auto-complete sections of account plans by populating data from publicly available websites.

MRP Announces Christopher Rack As CEO

Quick Scoop: MRP hired Christopher Rack as its new CEO. Rack previously held the position of Chief Revenue Officer at DemandScience. As CEO, Rack plans to help expand MRP’s growth.

Outreach Announces New Integration With HubSpot

Quick Scoop: Outreach partnered with HubSpot to help mutual customers efficiently prospect, manage and close deals. Reported benefits of the integration include eliminating manual data entry and ensuring sales teams are leveraging up-to-date customer information. ICYMI: Outreach also recently announced the appointment of David Ruggiero as President of Go-To-Market.

DemandScience Launches New Email Tool, ReplyForce

Quick Scoop: DemandScience debuted ReplyForce, a new tool designed to optimize and refine email campaigns. ReplyForce will deliver 100 free contacts matched to users’ ideal customer profiles once a month. Additionally, ReplyForce will supply customizable templates, audience filters and deep insights into email metrics.
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