News Briefs

Invoca Unveils Improved Integrations With Google

Invoca, a call intelligence solution provider, has released enhanced integration with Google Ads and Google Marketing Platform. In addition, the company has launched support for Google Accelerated Mobile Pages (AMP).

August 1, 2018
Written by Klaudia Tirico

New Research Shows Marketers Struggle With Revenue Operations Success

Nearly 60% of marketers say their company does not have a revenue operations team and only 15% are currently building one, according to new research from LeanData and Sales Hacker.

August 2, 2018
Written by Elise Schoening

New Research: 80% Of Marketers Concerned Data Vendors Are Not GDPR Compliant

Eighty percent of marketers are concerned that their marketing technology vendors are not fully GDPR complaint and may expose their company to legal risks, according to new research from Demandbase and Demand Metric.

July 31, 2018
Written by Elise Schoening

Cvent Launches Universal LeadCapture Designed To Boost Lead Volume At Live Events

Cvent, an event management software provider, released Universal LeadCapture, a mobile solution designed to capture, qualify and process event leads.

July 30, 2018
Written by Elise Schoening

LinkedIn Revamps Campaign Manager To Improve Reporting

LinkedIn unveiled updates to its Campaign Manager designed to help marketers better manage their campaigns and gain deeper insights into performance analytics.

July 26, 2018
Written by Elise Schoening

ZoomInfo Announces Former IBM Exec As New CEO

ZoomInfo, a B2B account and contact database platform, has appointed Derek Schoettle as its new CEO. He will replace ZoomInfo founder and former CEO Yonatan Stern, who will remain on the company’s Board of Directors.

July 25, 2018
Written by Elise Schoening

Marketo Partners With Bombora To Offer Intent Data Insights

Marketo announced a new partnership with B2B intent data provider Bombora to help its users identify and convert potential customers using intent data from Bombora’s Customer Surge Analytics solution.

July 25, 2018
Written by Elise Schoening

News Briefs

Invoca Unveils Improved Integrations With Google

New Research Shows Marketers Struggle With Revenue Operations Success

New Research: 80% Of Marketers Concerned Data Vendors Are Not GDPR Compliant

Cvent Launches Universal LeadCapture Designed To Boost Lead Volume At Live Events

LinkedIn Revamps Campaign Manager To Improve Reporting

ZoomInfo Announces Former IBM Exec As New CEO

Marketo Partners With Bombora To Offer Intent Data Insights

More...

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